SEO is a bona fide portal to your potential customer’s attention which is why it’s become a service that digital marketing agencies in Newcastle all over offer in its own right. Some may shock you, but they’ve been proven, and this should be considered in all marketing campaigns that involve SEO optimisation.
What Is SEO? – An Overview
SEO (Search Engine Optimisation) is the practice of increasing the quality and quantity of traffic to your company site through organic search engine results. How SEO works is when you type a search into Google, Bing, Yahoo, etc. a list of results come up relevant to your search. The order of these listings is influenced by the SEO ranking, i.e. how much Google likes you. There is a lot that goes into the algorithm, of course, but this is the just of it. Here are trends that all businesses should know about in 2020:
- Search Intent And Code Optimisation
If you’re familiar with SEO, then you will know the importance of keywords. This trend hints at these becoming less important. Search intent means that it’s not enough to throw a couple of keywords within your content and expect to hit the hot 100 searches. Search engines like Google are wanting to show exactly what the user is searching for. This brings things back round to the intent behind the keywords being important this year.
- Video Content Optimisation
This is an upward trend that has been going strong since 2019. It’s been estimated that video content will surpass all other forms of content soon. This has catapulted video to the status of being a major marketing tool.
- Voice Search Optimisation
Experts have predicted that 50% of all searches will be done verbally. This changes things a little in the way that customers will be searching for businesses like you. For instance, searching out loud will include words like “why”, “where”, “how”, “when”, etc.
- Working With Google Rankbrain
For businesses that are hoping to crank up their leads and website visits via SEO, it’s time to optimise your strategy to suit Google’s search engine algorithm – Rankbrain. Your company’s site has a Click-Through-Rate which will have a lot to do with relevancy in Google’s mind. If your clicks aren’t up to speed, you’ll slip through the rankings.
If you’re ready to crank up your SEO, Mad Cat Marketing, is perfect for the job. Contact us today! With industry experts on your side, consider your content optimised.
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