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The digital landscape post-2020 has seen a surge in online shoppers; businesses can’t only rely on well-designed shop fronts funnelling in traffic from crowded shopping centres. Therefore, one needs to consider the importance and profitability of well-executed eCommerce website design. Focussing on the latest trends, customer behaviours, and best practices will have virtual shoppers lining up, browsing and checking out of your online store in their numbers.
Make Branding A Priority
Online shopping requires trust; people want to buy from established brands – not from faceless eCommerce sites that feel like a front for credit card fraud.
Branding is like the DNA of any eCommerce business.
Establish a brand identity and find ways to integrate it with the design elements of your eCommerce Site. Ask yourself the following questions:
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- What Is My Brand’s Personality?
- What Problems Does My Brand Want To Solve?
- What Makes My Brand Different?
Time to Colour In
Once establishing your businesses identity, it’s time to add a little colour; you cant base the themes of your eCommerce website design on your favourite colour. There is a science behind colour psychology.
For example, red evokes excitement and passion – studies suggest that a purchase button coloured in red can increase sales by up to 34 %. Have you ever noticed that over half of all logos feature the colour blue? This is because the colour encourages trust and cooperation.
All colours evoke emotion – black coming across as formal and thoughtful. White indicates cleanliness and positivity. Greens are associated with nature and wealth, and it’s a colour the human eye can never get tired of. Choose yellows to represent optimism. Orange is a colour that is popular with representatives from a younger generation. Purples boast the feeling of luxury and tranquillity.
Your eCommerce website design should have a colourway that speaks to your audience.
Easy To Navigate
Crafting long descriptions is essential, but remember that most of your audience won’t read it, organise your content in a way that highlights key information. Break down with headings and ensure calls to action are bold so they stand out.
Nothing can kill sales quicker than a clunky product page; you can frustrate and even lose a customer by making them click around looking for particular items. Using filters like; colour, size, price range, style and categorising your products will help shoppers find and complete purchases quicker.
Proof Of Purchase
Reviews are viewed more than product descriptions; people want to see how the shopping experience was for others before handing over their money. Adding a section for ratings and testimonials where customers can add their own comments and product pictures is a great way to show transparency.
Seamless Checkout
A click on the ‘checkout’ button still doesn’t mean a guaranteed sale; this final and vital step can be a deal-breaker if your checkout procedure is not efficient and transparent – the design on your checkout page should be clean, simple and easy to follow.
Offer different payment and shipping options, be clear about your returns policy, give options to register to your website or check out as a guest. Once a purchase is complete – the customer should receive an email with confirmation and tracking details – it is the most exciting part of making an online purchase other than actually receiving it.
In Conclusion
A well-focused eCommerce website design is vital to your brands’ success, especially as more people are shopping online. Stand out by using high-quality images, professional layouts and up to date design elements. Regularly visit your website as a customer to understand their perspective of the shopping experience and be sure to troubleshoot any bugs.
Whether you are selling one product or thousands, Mad cat marketing can help develop the perfect online store for a seamless customer experience. Our experienced designers are experienced in all leading eCommerce design providers.
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