Whether your business is a brick-and-mortar store or operates online, sales tend to pick up across industries as we head into the most wonderful time of the year. Buying is at the top of people’s minds as they prepare for their holiday traditions, festivities, travels and more.
You should have a full-proof SEO strategy in place if you want to maximise your organic traffic this holiday season. Throughout our years operating as a professional SEO marketing agency, we’ve compiled 3 points to keep in mind for your holiday SEO strategy.
Conduct An SEO Audit
Before you start planning your holiday SEO strategy, be sure that you’ve conducted an SEO audit. Whether your business is brand new to SEO marketing or you’ve been working with an SEO marketing agency for quite some time now, this step is essential. You don’t want to lose out on all the increased sales because you missed one small detail ‒ one detail that could end up costing you more than you bargained for.
Prepare In Advance
The thing about an SEO strategy is that it takes some time to start seeing results from all of your strategic efforts. It’s not the kind of strategy you wake up at the last minute to begin implementing. If you’re serious about taking advantage of the markets’ festive-spirit spending, you need to prepare your strategy a few months in advance. This gives you some time to test and tweak your efforts in such a way that you come to the golden spot.
Keep It Evergreen
When it comes to SEO content, we suggest that you do your best to keep your content mix as evergreen as possible. This does not necessarily mean evergreen year-round, but rather that the content can be repurposed each holiday season. This enables you to make the most out of your resources in a strategic way, where you’ll have data to look at from previous years and also will save your team time years down the road.
Looking For An SEO Marketing Agency In Australia?
As a business owner, your time is better spent doing what you know best rather than trying to figure out the ins and outs of Search Engine Marketing. Our team here at Mad Cat Marketing in Australia is well-experienced with SEO and has a proven track record of helping businesses maximise their organic search traffic during the holiday season. Contact us today to book a free consultation to discuss what value we can offer your business.