The digital landscape is ever evolving, bringing new innovations but also creating a continuous need for brands to keep up with trends or face being left behind. With 2021 looming, we’ve scouted for some of the up-and-coming digital marketing services trends that will soon become essential parts of an effective marketing strategy.
Be sure to keep these in mind as you plan your web design for the upcoming year and what you should discuss with digital marketing specialists to keep you at the front of the pack.
Communicate And Market Through Messaging
While we used to rely heavily on e-mail marketing to reach customers, there’s been a surge in brands using direct messaging apps like Facebook Messenger to communicate more quickly and effectively with customers. The core goal is to be within immediate reach in the places where your customers are already spending their time and securing their interest through speedy feedback. Directly messaging via WhatsApp is also becoming a very popular trend, with integration from your website and social platforms directly to a WhatsApp number is possible.
Chatbots And Messaging Automation
You’ll surely have seen these features on many websites and social platforms by now: a direct chat messaging box where you can contact the brand quickly and easily. This process has now been optimised with the introduction of chatbots that automatically reply to messages and thereby reduce response time and manual effort for brand custodians. As you know, feedback and swift communication are key for any business. If you’re equipped with this technology, you won’t have to worry about missing calls or leads.
Content has always been crucial to any brand’s digital presence, be it in the form of blogs, videos, social media updates or any other form of consumable digital media. Everyone caught on to this, years ago, and as a result, producing content that is of a high standard of quality, relevance, and relatability is more important than ever. You’ll need to keep a captive audience’s attention, which is why strategically developed and curated content is crucial.
Smarter, More Intuitive AI
AI has become an integral part of our daily lives and is an extremely rapidly progressing sector. Expect to see a lot more automation being available for your digital marketing, including Google’s AI that continuously tracks trends and advises you on how to improve your online marketing to improve your competitive edge and ROI.
Are you ready for the new phase of digital marketing? Contacting a digital expert to assist you with keeping your brand, website and digital strategies up to standard is crucial if you value your business.
If you’re looking for professional web design, Newcastle customers trust us here at Mad Cat Marketing for all of their marketing, web design, SEO and other digital needs. Contact us today to find out how we can help you.