Businesses in 2021 were focused on responding to the continual upward trend of eCommerce expansion and dealing with the reopening of physical spaces. Last year was all about digital transformation; 2022 will be about innovation, differentiation and consumer expectations.
Competition in the physical retail sector is fierce, yet consumers are looking for more choice and convenience. Keeping up with the newest eCommerce trends is necessary since customer behaviour continuously changes. As a result of this shift, product launches are no longer limited to a physical sphere.
Below we explore the top eCommerce web design trends that show that online shopping stands in a league of its own.
Meet The Customer Where They Are With Social Commerce
The first competitive advantage eCommerce platforms have against physical stores is the ability to meet the consumer where they are. Businesses who wish to appeal to the younger generations should be aware that, according to a recent poll, 55.5 %of customers aged 18-24 and 48.7 % of consumers aged 25-34 indicated that they had completed at least one purchase on social media in 2021. If you haven’t begun selling on social media yet, chances are your competitors have or are intending to.
Furthermore, with the influencer market expanding, the obvious next step is for social platforms to facilitate influencers and businesses in selling to consumers. If someone can complete an online purchase via social media by clicking on a product tag in under a minute, why compel them to check out anywhere else.
Provide An Immersive Shopping Experience With Cutting Edge Technologies
One way to compete with brick and mortar shopping is to offer an immersive shopping experience. Some of the most accessible technology available today can do just that.
Online shopping has evolved into a whole new entity in the last few years, spurring the adoption of cutting-edge technology like augmented reality, virtual reality, and 360-degree videos, allowing customers to experience products in a digitised online shopping platform before purchasing.
What matters most is how you can make your consumers’ shopping experience more enjoyable and engaging and provide them additional reasons to spend time, return and remain on your website.
Lasting customer loyalty begins with engagement. The use of cutting-edge technological implementations that are unique and relevant to your industry is a sure-fire way to get started.
Offer Around The Clock Service With Artificial Intelligence
Another way eCommerce businesses have a competitive advantage is that the online digital marketing space doesn’t have set trading hours; you’re available 24/7. This is why eCommerce companies are increasingly relying on artificial intelligence (AI) and machine learning (ML) to provide customers with more tailored shopping experiences, including personalised product suggestions and predictive search results.
From the time a consumer first logs in until they complete their purchase, chatbots help them through the whole process, answering questions and concerns in real-time, around the clock. And where they can’t assist, they provide just enough engagement to build trust and keep a prospective customer from continuing their search elsewhere.
Demand forecasting and individualised shopping experiences may both benefit from more powerful AI.
With the end of the pandemic in sight, people are once again venturing outdoors ‒ back to work, back to in-person learning and back into brick and mortar shopping malls. But after completing a holiday season or two by shopping partially or even entirely online, away from the crowds and queues, consumers are not about to turn their backs on eCommerce. Web design can offer highly competitive nuances that businesses only operating in the physical sphere can’t.
Although trading in both the physical and digital landscape holds significant benefits, we are fast seeing them meld into something collaborative and symbiotic.
Regardless of how many products you offer, Mad Cat Marketing can help you create the optimal online store and meet your specific eCommerce web design requirements.
Our professional and talented website development team is experienced in all of the leading eCommerce service providers. We understand that offering a responsive and well-designed online purchasing platform for your customers is the way forward. Contact us today.