Most companies have a limited marketing budget, which means they need to pick and choose the digital marketing services they will invest in. While the ultimate choice would be to use a combination of content marketing, Google ads, social media marketing and email marketing, the truth is that most businesses simply can’t afford to use all of them, so how do you decide?
1. Do Research Into Digital Marketing Services
When it comes to digital marketing, knowledge is power. Ensure that you’re informed about the different services out there and what they aim to offer businesses. Do these services align with your goals?
After your research, try narrowing down the services to 3 or 4 that you can test out.
Stacked Marketer is a great source for digital marketing news.
2. What Are Your Competitors Doing
Often digital marketing services are quite industry-specific, and what works for one industry doesn’t necessarily work for another. Getting an idea of what digital marketing services your competitors are investing in may point you in the right direction.
3. Rotate Digital Marketing Services
There is one way that you could get a clear idea about which digital marketing services work most effectively with your brand, and which don’t.
Some services, such as SEO, you may need to give at least three months to start seeing results. In fact, services such as SEO take a while to start showing results, and it’s best if these are done continuously.
Things like email marketing campaigns, content marketing and Google Ads are better to be done in rotation in order to get an idea of which will work best. It’s crucial that you track and study the results after each rotation is complete.
4. Speak to The Professionals
A professional digital marketing team will assess your current marketing needs and goals accurately and advise as to which digital marketing services you should invest in based on their assessment and your budget. They may also be able to offer you a package discount if you make use of two or more of their digital marketing services.
Going with a professional digital marketing agency will save you both money and time in the long run, and you can rest assure that your digital marketing campaigns are in good hands.
Looking for a comprehensive range of digital marketing services in Australia? Get in touch with Mad Cat Marketing today!