So you need to hire someone for web design in Newcastle, but you know nothing about it. After all, that’s why you’re looking to hire professionals who can do it for you. Professionals, however, will often be obliged to do exactly what the client wants – even when the client’s demands might result in a subpar product because the client is not a web design expert.
If you want to make sure that you don’t end up as one of those clients who unintentionally undermines the design through lack of knowledge, it’s a good idea to get yourself acquainted with some key web design best practices.
The more you know, the more in line with global web design standards your instructions will be, and the better end-product you will likely get!
Conventions are in place for a reason – because they work. Don’t mess with them too much!
These common-place design traditions have been tried and tested many times over and have been proven to be reliable. Website visitors know these conventions well and are familiar with them, thereby making their navigation experience feel like second nature. Bucking conventions unnecessarily can result in a frustrating experience for visitors to your site.
Speaking of frustrating website experiences, nothing is worse than a slow website. People will likely leave if it takes more than a few seconds for a page to load. Therefore, if you have to compromise on something, don’t let it be your website’s speed.
A good web designer will find a way to make images and videos load fast through techniques such as compression, caching and embedded links, among others.
When it comes to pictures, fonts and colours, don’t overdo it because clutter will overwhelm visitors and drive them away. Use these aesthetic tools sparingly to maximise their impact. In any case, search engines are more interested in text than pretty colours, fonts or images, so rather focus on that.
On that note, don’t make your webpage copy overly long. Anyone who sees an endless paragraph of text is likely to be put off. Keep it as short and punchy as possible!
Do make sure that your website is mobile-friendly. Statistics show that most visitors to your website will be using mobile devices, so you need to ensure that your website is mobile optimised.
Do make sure that your webpage copy has correct spelling, grammar and punctuation. Nothing screams unprofessional like poorly edited copy. On that note, do strive to make your website visually appealing.
Although you should respect conventions, do strive to be innovative, creative and unique at the same time. You want to stand out if possible, so try to use conventions in an unconventional way while retaining ease of navigation.
To make sure you get great web design in Newcastle that meets global best practice standards, contact Mad Cat Marketing now!