The festive season is upon us! It’s been a long and challenging year for many, but it’s finally time to start planning end of year shopping and gift-giving. This time of year gives companies the opportunity to sell more as the general public is in a spending mood. And one way that you can sell more products, and gain a larger customer base is through effective social media marketing.
As an experienced social media agency in Newcastle, we’ve learnt what works and what doesn’t when it comes to social media marketing leading up to the festive season. And that is why we have compiled this list of tips so that you can get the most out of your social media marketing campaigns this holiday season!
Don’t Lose Your Authenticity
If you choose to include festive imagery in your upcoming social media posts, as many companies around this time often do, we recommend that you don’t lose what makes your posts unique. Social media posts tend to get lost and blend in with similar content, however, if you maintain your authenticity by using purposeful imagery, clever wordplay and an element of your brand identity in your festive season posts.
Market Your Products/Services as Gifts
Although many consumers may not have as much spending power as years prior, because of the COVID-19 pandemic, many consumers are still going to want to splash out and spoil their loved ones with Christmas gifts. It’s a good idea to start marketing your products/services as Christmas gifts by using relevant copywriting and imagery, as well as offering promotions, special deals, free gift packaging etc.
Up Your Activity
Now is a good time to start increasing your online activity in terms of social media. Use this time to truly engage with your audience by using all that social media has to offer, including posting polls, going live, doing behind-the-scenes stories and sneak-peeks.
Looking for an experienced social media agency in Newcastle? Mad Cat Marketing is a respected name in the industry and has the ability to elevate your brand through customised social media strategies. Contact us today for more information.