The Impact Of Social Media On Consumer Purchasing Decisions

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Social media has become a powerful tool in the hands of businesses and consumers alike. It has transformed the way people shop and interact with brands, and has created an unprecedented level of access to information and opinions about products and services.nfl jersey for sale nike air jordan red the wig shop adidas sneakers for men on sale nike air jordan shoes nike air max black custom team jerseys custom jerseys nike air jordan best wigs custom baseball jersey custom jerseys shop nfl jerseys cheap wigs nike air max 270 womens

The rising demand in social media support is the reason that many business owners are seeking the support of a social media agency in Newcastle. Social media management and marketing is time-consuming, so you may be tempted to put this on the back burner considering your busy schedule as a business owner.

However, if your business does not have at least one active social media platform, this may be viewed as a “red flag” to potential customers, considering the vast impact that social media has on consumer purchasing decisions in this day and age.

How Do Consumers Use Social Media?

Short answer: It depends on the platform. Consumers mainly use social media for entertainment and connecting with friends. However, consumers have begun to utilise social media to research products, connect with brands, discover new trends, and make informed buying decisions. They can read reviews and access a wealth of information about products and services, and see what other consumers are saying about a particular brand or product.

Helping You Connect With Customers

As mentioned, it’s important to remember that users typically use the platforms to be entertained or connect with people. This is why it’s imperative to personalise your brand and make it feel more human, hence the stark rise in personal brands entering the market. Social media gives your business a great avenue to begin this process of “connecting authentically”.

Consumers prefer to have easy access to communicate with businesses, so where better than on platforms they spend the majority of their free time using? Companies can use social media to respond to customer inquiries, offer customer service, and provide timely updates about products and services. Doing so helps to create a strong relationship between the business and its customers.

Building Brand Awareness

Social media is also a great way for businesses to build brand awareness, as people often share their experiences with a particular brand or product on their social media feeds. This helps to spread the word about a company’s products and services, and can create a positive impression of a brand in the minds of potential customers.

You have great potential for extending your brand reach by utilising social media, which means that you have an opportunity to reach more people than ever before through successful social media campaigns.

Consumer Buying Decisions

According to Hubspot Marketing’s report, 71% of consumers are more likely to make a purchase based on a social media reference. This is a giant number that cannot be ignored when considering the value an active social media presence will have on your brand. As consumers become more socially active and start to rely less on ads and more on the opinions of others, social media will become ever more influential in their buying choices.

If you’re wondering how to choose the best social platform for your business and industry, what type of content to make, when to post it, how to design it and more… you’re not alone. It is difficult for businesses to focus on learning an entirely new skill set while trying to run your business.

Do you want sound support from professionals in the game? Reach out to us at Mad Cat Marketing! We’re a professional social media agency in Newcastle with many years of experience in the industry. Let’s talk about your marketing goals and how we can help you to achieve them.



Make something great with us today.