THE BLOG

The digital marketing landscape constantly evolves, and keeping up with the latest trends is vital for your businesses visibility. Shifting trends in digital marketing services, such as Search Engine Optimisation (SEO), social media marketing, email marketing, web design and running paid advertising campaigns on Facebook and Google AdWords, could affect how your online marketing strategy is structured. Google’s Latest Algorithm Update Before we head into 2022, let’s look at one major trend from 2021 that shaped the future of internet marketing. Google released its Core Web Vitals ranking factors in May 2021, with monthly updates. This Revolutionary update put the power of SEO directly into the business owner’s hands. Good SEO can elevate your audience experience, while bad SEO results in penalties. Digital Marketing Forecast – Top Trends For 2022 Being aware of the latest trends will keep you ahead of your competitors. Featured Snippets – No Click Searches Usually, when using a search engine, a user will type their question into the search bar and click on the page that provides them with the most relevant information. Sometimes, Google answers with a paragraph at the top of the results page. These boxes are known as Position Zero – providing

There is one thing that has become glaringly important in the past year, and that is establishing a strong online presence. For any business, organisation or even government body, traditional marketing methods may not work effectively in certain situations such as a national health crisis. If people are confined to their homes, as they have been during the Covid-19 crisis, their window to the world is the internet, which millions of people can now access on their mobile phones. Digital marketing services can help your brand stand out with a noticeable online presence through various strategies, which we will discuss here in more detail. Visibility Across Multiple Channels Once you’ve designed an eye-catching logo, your web design looks great, and you’ve taken some high-res pictures or invested in some stock images, it’s time to get it out there and let your brand become known to your community and the world. It would be hugely beneficial to find a digital marketing agency that does logo design and web design as well. Paid For And Optimised Good quality digital marketing services will give you a combination of paid social media advertising as well as Search Engine Optimisation to make sure your brand