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THE BLOG

eCommerce Website Design
SEO Team

Well-Focused eCommerce Website Design Will Give Your Online Store The Competitive Edge

Creating a memorable and seamless online shopping experience is the best way to gain an advantage over your competitors. The digital landscape post-2020 has seen a surge in online shoppers; businesses can’t only rely on well-designed shop fronts funnelling in traffic from crowded shopping centres. Therefore, one needs to consider the importance and profitability of well-executed eCommerce website design. Focussing on the latest trends, customer behaviours, and best practices will have virtual shoppers lining up, browsing and checking out of your online store in their numbers. Make Branding A Priority Online shopping requires trust; people want to buy from established brands – not from faceless eCommerce sites that feel like a front for credit card fraud. Branding is like the DNA of any eCommerce business. Establish a brand identity and find ways to integrate it with the design elements of your eCommerce Site. Ask yourself the following questions: What Is My Brand’s Personality? What Problems Does My Brand Want To Solve?  What Makes My Brand Different?  Time to Colour In Once establishing your businesses identity, it’s time to add a little colour; you cant base the themes of your eCommerce website design on your favourite colour. There is a science

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SEO Team

How To Ensure Your Website Design Meets Global Standards

So you need to hire someone for web design in Newcastle, but you know nothing about it. After all, that’s why you’re looking to hire professionals who can do it for you. Professionals, however, will often be obliged to do exactly what the client wants – even when the client’s demands might result in a subpar product because the client is not a web design expert. If you want to make sure that you don’t end up as one of those clients who unintentionally undermines the design through lack of knowledge, it’s a good idea to get yourself acquainted with some key web design best practices. The more you know, the more in line with global web design standards your instructions will be, and the better end-product you will likely get! The Don’ts Conventions are in place for a reason – because they work. Don’t mess with them too much! These common-place design traditions have been tried and tested many times over and have been proven to be reliable. Website visitors know these conventions well and are familiar with them, thereby making their navigation experience feel like second nature. Bucking conventions unnecessarily can result in a frustrating experience for visitors

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Best Facebook Advertising Agency
SEO Team

Why You Need A Facebook Advertising Agency

Given social media giant Facebook’s vast user base, it’s no wonder that most of its revenue comes from advertising. However, many companies who wish to take advantage of advertising on the platform do not know how to do so effectively and end up squandering their advertising budget on a failed campaign. To truly get the most out of a Facebook advertising campaign, it is best to make use of an expert Facebook advertising agency. A social media marketing campaign requires an in-depth understanding of how social media works in general and an intricate knowledge of the specifics of each of the major platforms – of which Facebook is the largest. The most successful social media advertising campaigns guide the user through the psychological journey of becoming aware of the brand and becoming a customer. Without an expert guide, they might get lost on the way, and you will have lost a sale. A Targeted Approach Having about 2.85-billion monthly users is the reason why companies pay top dollar to advertise on the platform. Moreover, careful strategising can target specific demographics, ensuring the best possible engagement with the target audience. Facebook provides advertisers with a wealth of user demographic information, which

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digital marketing services
SEO Team

How Digital Marketing Services Can Build A Strong Online Presence

There is one thing that has become glaringly important in the past year, and that is establishing a strong online presence. For any business, organisation or even government body, traditional marketing methods may not work effectively in certain situations such as a national health crisis. If people are confined to their homes, as they have been during the Covid-19 crisis, their window to the world is the internet, which millions of people can now access on their mobile phones. Digital marketing services can help your brand stand out with a noticeable online presence through various strategies, which we will discuss here in more detail. Visibility Across Multiple Channels Once you’ve designed an eye-catching logo, your web design looks great, and you’ve taken some high-res pictures or invested in some stock images, it’s time to get it out there and let your brand become known to your community and the world. It would be hugely beneficial to find a digital marketing agency that does logo design and web design as well. Paid For And Optimised Good quality digital marketing services will give you a combination of paid social media advertising as well as Search Engine Optimisation to make sure your brand

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Facebook Ads
SEO Team

A Fantastic Facebook Advertising Agency You’ll Love Working With

No time for marketing? No sweat! We’re a trusted Facebook advertising agency and are here to help with all of your media marketing needs. Growing your business and brand engagement has never been easier and is all thanks to modern-day advertising and clued-up agencies. Let’s now take a closer look at how Facebook advertising can grow your company! Why Facebook Advertising Is A Great Opportunity For Your Business There are so many rewards a business can reap if they decide to advertise on Facebook. We’re here to unpack just a few of these benefits and show you what you’re missing out on if you’re not already marketing in this way! Marketing on a social media platform such as Facebook allows you to target specific audiences that are most likely to take an interest in working with or supporting you. Digital marketing is both cheap and fast- helping you cut costs and reach your given audience quickly. Thousands of people living worldwide are users of Facebook. This means that your digital advertising campaigns will reach people they generally wouldn’t and, in turn, help to dramatically grow your supporters. You can exponentially increase traffic to your website cost-effectively and measurably- in turn

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SEO Team

How To Choose A SEO Marketing Agency

The successful negotiation and communication between your business and your SEO marketing agency is the foundation on which a majority portion of your digital presence will rely. Without having the right digital partner to handle your SEO marketing, you can do far more harm than good, and you would have wasted valuable resources not only in terms of money spent but in time and investment. At Mad Cat Marketing, we are extremely passionate about what we do, and we want you to feel confident that you have made the perfect choice for your business. Here are our suggestions on what you should consider when choosing an SEO marketing agency and how to achieve the best fit. How To Choose The Right SEO Partner For Your Business Deciding to commit to a particular agency is not a choice made without cautious thought. Oftentimes factors such as referrals, SEO knowledge, and even online reviews become a necessary part of the process. We recommend you try the following when making your decision: Take a look at the past performance of both the SEO company you are considering as well as businesses similar to your own. Connect with previous clients and find out more

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