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THE BLOG

SEO Team

A Fantastic Facebook Advertising Agency You’ll Love Working With

No time for marketing? No sweat! We’re a trusted Facebook advertising agency and are here to help with all of your media marketing needs. Growing your business and brand engagement has never been easier and is all thanks to modern-day advertising and clued-up agencies. Let’s now take a closer look at how Facebook advertising can grow your company! Why Facebook Advertising Is A Great Opportunity For Your Business There are so many rewards a business can reap if they decide to advertise on Facebook. We’re here to unpack just a few of these benefits and show you what you’re missing out on if you’re not already marketing in this way! Marketing on a social media platform such as Facebook allows you to target specific audiences that are most likely to take an interest in working with or supporting you. Digital marketing is both cheap and fast- helping you cut costs and reach your given audience quickly. Thousands of people living worldwide are users of Facebook. This means that your digital advertising campaigns will reach people they generally wouldn’t and, in turn, help to dramatically grow your supporters. You can exponentially increase traffic to your website cost-effectively and measurably- in turn

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SEO Team

How To Choose A SEO Marketing Agency

The successful negotiation and communication between your business and your SEO marketing agency is the foundation on which a majority portion of your digital presence will rely. Without having the right digital partner to handle your SEO marketing, you can do far more harm than good, and you would have wasted valuable resources not only in terms of money spent but in time and investment. At Mad Cat Marketing, we are extremely passionate about what we do, and we want you to feel confident that you have made the perfect choice for your business. Here are our suggestions on what you should consider when choosing an SEO marketing agency and how to achieve the best fit. How To Choose The Right SEO Partner For Your Business Deciding to commit to a particular agency is not a choice made without cautious thought. Oftentimes factors such as referrals, SEO knowledge, and even online reviews become a necessary part of the process. We recommend you try the following when making your decision: Take a look at the past performance of both the SEO company you are considering as well as businesses similar to your own. Connect with previous clients and find out more

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SEO Team

Paid Search Vs Organic Search: Discover Which Digital Marketing Services Suit You

Finding it difficult to understand how to grow your business’ online presence? With all of the options available today in digital marketing, it is crucial to understand the various digital marketing services before you make any decisions. Here we take a look at the differences between paid search and organic search and how you can make them work for you. Paid Search Paid search marketing goes by many different names in the marketing industry. Names such as search engine marketing (SEM), pay-per-click (PPC), and sponsored listings are all different ways to describe the process that is paid search marketing. Effectively, paid search marketing allows your business to advertise within the top search engine results of a search engine (such as Google or Bing) that are marked as ‘ad’. Paid search can also happen on a partner site. There are a variety of options to create ads, including pay-per-click ads within Google Ads or Facebook Ads. In order for your ad to appear first in search engine results, there are certain criteria that need to be met to increase your ad rank. These factors include: The quality of your ad Ad extensions used Context of the user’s search, i.e. relevance The

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Everything A Startup's Web Design
SEO Team

Everything A Startup’s Web Design Needs To Have

In a digital world, websites, and their design have never been more crucial. As a startup business, web design needs to be a priority as your website is a catalyst to building and supporting your brand, marketing your offerings, nurturing a growing reputation, and promoting your business values. Additionally, your website needs to be able to drive and increase traffic and support your way to the top of search engine results pages. Hiring a professional web designer in Newcastle is a sure way of ending up with a well functioning, well performing website. Everything A Web Design Needs To Have Priorities Adaptive Content There are so many different ways and methods that internet users access websites from different devices, and through different data methods. As a startup, you need to make sure that your website is compatible with those devices. This is where web design and an expert web designer come in. They are able to develop a site that’s compatible just about any screen size and adopt a responsive design for your site. Having a responsive web design means that your web pages are able to perform well on different devices and screens regardless of traffic. So take the

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SEO Team

How Has Social Media Changed Over The Last Decade?

Looking back over the last decade we, as a social media agency in Newcastle, can confidently say that life seemed less complex. Something else that was less complex was the number of marketing channels and, you guessed it, social media platforms. What a miscellany explosion it has been and so globally transfusing! No filters and face enhancers on pictures were available, no commercials popping up or carefully targeted adverts and certainly no social media influencers. Live streaming was something that news reporters did from a news event to their head office studio. Remember those days? The Evolution Social media has intensified from a communication medium to an egoistic display to garner attention. Expensive data plans, breakfast photos on Facebook, and Likes’ loads have been replaced with complete societal immersion. Influencers can sway 100’s of thousands of followers to make choices, and our information privacy has never been so weak. Ten years ago, there were less than 1 billion users of social media in total. Since then, Myspace has been trampled by Facebook with its 2.8 billion users, and YouTube is nipping at its heels with 1.86 billion users, followed by Instagram (1 billion users). Twitter comes in at 4th place

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Digital Marketing Services
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How To Decide Which Digital Marketing Services To Invest In

Most companies have a limited marketing budget, which means they need to pick and choose the digital marketing services they will invest in. While the ultimate choice would be to use a combination of content marketing, Google ads, social media marketing and email marketing, the truth is that most businesses simply can’t afford to use all of them, so how do you decide? 1. Do Research Into Digital Marketing Services  When it comes to digital marketing, knowledge is power. Ensure that you’re informed about the different services out there and what they aim to offer businesses. Do these services align with your goals?  After your research, try narrowing down the services to 3 or 4 that you can test out. Stacked Marketer is a great source for digital marketing news. 2. What Are Your Competitors Doing  Often digital marketing services are quite industry-specific, and what works for one industry doesn’t necessarily work for another. Getting an idea of what digital marketing services your competitors are investing in may point you in the right direction. 3. Rotate Digital Marketing Services  There is one way that you could get a clear idea about which digital marketing services work most effectively with your brand, and which don’t. 

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