Paid Search Vs Organic Search: Discover Which Digital Marketing Services Suit You
Finding it difficult to understand how to grow your business’ online presence? With all of the options available today in digital marketing, it is crucial to understand the various digital marketing services before you make any decisions. Here we take a look at the differences between paid search and organic search and how you can make them work for you. Paid Search Paid search marketing goes by many different names in the marketing industry. Names such as search engine marketing (SEM), pay-per-click (PPC), and sponsored listings are all different ways to describe the process that is paid search marketing. Effectively, paid search marketing allows your business to advertise within the top search engine results of a search engine (such as Google or Bing) that are marked as ‘ad’. Paid search can also happen on a partner site. There are a variety of options to create ads, including pay-per-click ads within Google Ads or Facebook Ads. In order for your ad to appear first in search engine results, there are certain criteria that need to be met to increase your ad rank. These factors include: The quality of your ad Ad extensions used Context of the user’s search, i.e. relevance The