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The festive season is upon us! It’s been a long and challenging year for many, but it’s finally time to start planning end of year shopping and gift-giving. This time of year gives companies the opportunity to sell more as the general public is in a spending mood. And one way that you can sell more products, and gain a larger customer base is through effective social media marketing. As an experienced social media agency in Newcastle, we’ve learnt what works and what doesn’t when it comes to social media marketing leading up to the festive season. And that is why we have compiled this list of tips so that you can get the most out of your social media marketing campaigns this holiday season! Don’t Lose Your Authenticity If you choose to include festive imagery in your upcoming social media posts, as many companies around this time often do, we recommend that you don’t lose what makes your posts unique. Social media posts tend to get lost and blend in with similar content, however, if you maintain your authenticity by using purposeful imagery, clever wordplay and an element of your brand identity in your festive season posts. Market Your

Welcome to our bite-sized guide to kicking off your brand-new social media marketing strategy. For more in-depth knowledge and advice, get in touch! First thing’s first; congratulations are in order, for taking this first step. Social media has proven itself as a critical player in the lead generation game. It’s a great way to show up in front of new audiences, increase web traffic and pique interest in your brand among other marketing perks. P.S: For any retail businesses out there, consider the retail potential that Facebook and Instagram have with the in-app shop features. Set Social Marketing Goals What do you want to get out of your social media? With your endgame in mind, set goals for your social media marketing and then go about achieving them. Here are a few goals that are great to work toward: Build brand awareness Generate leads and sales Grow your brand’s audience Improve community engagement Increase web traffic Research Your Target Audience Never assume, do the research and gather facts about your target audiences. It is thanks to the wealth of demographic data and social analytics tools at your disposal, and this is not difficult to do. Establish Your Most Important Metrics