THE BLOG

SEO Team

Social Media Marketing Tips For the Festive Season

The festive season is upon us! It’s been a long and challenging year for many, but it’s finally time to start planning end of year shopping and gift-giving. This time of year gives companies the opportunity to sell more as the general public is in a spending mood. And one way that you can sell more products, and gain a larger customer base is through effective social media marketing. As an experienced social media agency in Newcastle, we’ve learnt what works and what doesn’t when it comes to social media marketing leading up to the festive season. And that is why we have compiled this list of tips so that you can get the most out of your social media marketing campaigns this holiday season! Don’t Lose Your Authenticity If you choose to include festive imagery in your upcoming social media posts, as many companies around this time often do, we recommend that you don’t lose what makes your posts unique. Social media posts tend to get lost and blend in with similar content, however, if you maintain your authenticity by using purposeful imagery, clever wordplay and an element of your brand identity in your festive season posts. Market Your

Read More »
SEO Team

Digital Marketing Trends for 2021 You Should Know For Your Web Design

The digital landscape is ever evolving, bringing new innovations but also creating a continuous need for brands to keep up with trends or face being left behind. With 2021 looming, we’ve scouted for some of the up-and-coming digital marketing services trends that will soon become essential parts of an effective marketing strategy. Be sure to keep these in mind as you plan your web design for the upcoming year and what you should discuss with digital marketing specialists to keep you at the front of the pack. Communicate And Market Through Messaging While we used to rely heavily on e-mail marketing to reach customers, there’s been a surge in brands using direct messaging apps like Facebook Messenger to communicate more quickly and effectively with customers. The core goal is to be within immediate reach in the places where your customers are already spending their time and securing their interest through speedy feedback. Directly messaging via WhatsApp is also becoming a very popular trend, with integration from your website and social platforms directly to a WhatsApp number is possible. Chatbots And Messaging Automation You’ll surely have seen these features on many websites and social platforms by now: a direct chat messaging

Read More »
mitch_admin

Are Google Ads Worth It For Small Business?

You have already dedicated much of your time, money, and other resources to set up your business website. Everything looks good, and you’re ready for people to see what you’ve got. If only we could say that your marketing efforts stop there. Setting up your website is a great start, but now it’s time to get buyers to visit your page. Most people have access to the internet, and a big chunk of those users are on Google, and the goal is to help people find your business. Can Google Ads Help? Google Ads, formerly AdWords, is a pay-per-click (PPC) platform that allows businesses to place shopping ads or text ads. These paid ads link people to a website on a search engine results page (SERP) for a keyword. PPC means paying, if and only if, your ads are clicked. These ads are ranked first on Google search results and are an effective way to generate traffic. As industry experts, we can confidently say that among your paid ad options, Google Ads might be the answer. Before you decide, let’s look at the benefits. You Can Target Potential Clients While They Are Engaged In the current digital climate, many consumers

Read More »
mitch_admin

How To Build Your First Social Media Marketing Strategy

Welcome to our bite-sized guide to kicking off your brand-new social media marketing strategy. For more in-depth knowledge and advice, get in touch! First thing’s first; congratulations are in order, for taking this first step. Social media has proven itself as a critical player in the lead generation game. It’s a great way to show up in front of new audiences, increase web traffic and pique interest in your brand among other marketing perks. P.S: For any retail businesses out there, consider the retail potential that Facebook and Instagram have with the in-app shop features. Set Social Marketing Goals What do you want to get out of your social media? With your endgame in mind, set goals for your social media marketing and then go about achieving them. Here are a few goals that are great to work toward: Build brand awareness Generate leads and sales Grow your brand’s audience Improve community engagement Increase web traffic Research Your Target Audience Never assume, do the research and gather facts about your target audiences. It is thanks to the wealth of demographic data and social analytics tools at your disposal, and this is not difficult to do. Establish Your Most Important Metrics

Read More »
Ecommerce SEO Tips
mitch_admin

SEO Advice For E-commerce Websites

Successfully selling your wares online is a great accomplishment that comes with tangible results and revenue. However, the world of online stores is a fierce one filled with big fish like Amazon. Lucky for smaller e-commerce websites, some of the best SEO marketing services are the simplest. It is not enough to be a business mogul; you need a business consultant in your corner. This is still just the beginning. From here, you need to be trying to appear on the first page of major search engines like Google – this is where Search Engine Optimisation (SEO) comes in. SEO is not exactly a walk in the park but never fear; we are here! ‘Selling’ Keywords An integral part of SEO is the keywords. To come up with keyword ideas, you should focus on the product which you are marketing and the categories that it belongs to. The two requirements that a keyword must meet are: Attract potential customers Increase the likelihood of outranking your competition Keywords need to fit the situation, of course, and smart SEO is all about utilising keywords that are searched enough, specific enough and not too short to pique the interest of as many potential

Read More »