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THE BLOG

SEO Team

Understanding The Agency Vs In-house Digital Marketing Debate

Traditional marketing formats have quickly become secondary to powerhouse digital marketing mediums. The return on investment is expansive and measurable. The preciseness of digital marketing simply holds more weight these days over traditional marketing. It is the driving force behind optimising businesses. And while the significance is widely understood, it is interesting that there is a growing debate. The debate? Whether businesses should choose an

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benchmarking
SEO Team

Social Media Benchmarking Solutions: Advice From A Social Media Agency In Newcastle

Nowadays, it’s almost impossible to find a business that doesn’t have a social media presence of some sort. There is great value in being active on social media and creating content that engages your target audience. However, a successful social media strategy involves far more than simply showing up online. Remember that your competitors are almost certainly using the same social media platforms and engaging

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web design trends
SEO Team

Upcoming Web Design Trends For Businesses Worldwide In 2022

Due to technological advancements, there has been an increase in complexity in websites over the past several years. Still, businesses must adapt to cultural phenomena, smartphones continue to grow more powerful, and online privacy and security have become top-of-mind for many consumers. Clear, transparent and simple websites are set to achieve the most success in the market in 2022. Below we explore the year’s hottest

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digital marketing services
SEO Team

How eCommerce Web Design will Compete With The Resurgence Of Brick And Mortar Shopping

Businesses in 2021 were focused on responding to the continual upward trend of eCommerce expansion and dealing with the reopening of physical spaces. Last year was all about digital transformation; 2022 will be about innovation, differentiation and consumer expectations. Competition in the physical retail sector is fierce, yet consumers are looking for more choice and convenience. Keeping up with the newest eCommerce trends is necessary

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shutterstock
SEO Team

Forecasting 5 Top Trends for Digital Marketing Services In 2022

The digital marketing landscape constantly evolves, and keeping up with the latest trends is vital for your businesses visibility. Shifting trends in digital marketing services, such as Search Engine Optimisation (SEO), social media marketing, email marketing, web design and running paid advertising campaigns on Facebook and Google AdWords, could affect how your online marketing strategy is structured. Google’s Latest Algorithm Update Before we head into

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eCommerce Website Design
SEO Team

Well-Focused eCommerce Website Design Will Give Your Online Store The Competitive Edge

Creating a memorable and seamless online shopping experience is the best way to gain an advantage over your competitors. The digital landscape post-2020 has seen a surge in online shoppers; businesses can’t only rely on well-designed shop fronts funnelling in traffic from crowded shopping centres. Therefore, one needs to consider the importance and profitability of well-executed eCommerce website design. Focussing on the latest trends, customer

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