THE BLOG

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Are Google Ads Worth It For Small Business?

You have already dedicated much of your time, money, and other resources to set up your business website. Everything looks good, and you’re ready for people to see what you’ve got. If only we could say that your marketing efforts stop there. Setting up your website is a great start, but now it’s time to get buyers to visit your page. Most people have access to the internet, and a big chunk of those users are on Google, and the goal is to help people find your business. Can Google Ads Help? Google Ads, formerly AdWords, is a pay-per-click (PPC) platform that allows businesses to place shopping ads or text ads. These paid ads link people to a website on a search engine results page (SERP) for a keyword. PPC means paying, if and only if, your ads are clicked. These ads are ranked first on Google search results and are an effective way to generate traffic. As industry experts, we can confidently say that among your paid ad options, Google Ads might be the answer. Before you decide, let’s look at the benefits. You Can Target Potential Clients While They Are Engaged In the current digital climate, many consumers

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How To Build Your First Social Media Marketing Strategy

Welcome to our bite-sized guide to kicking off your brand-new social media marketing strategy. For more in-depth knowledge and advice, get in touch! First thing’s first; congratulations are in order, for taking this first step. Social media has proven itself as a critical player in the lead generation game. It’s a great way to show up in front of new audiences, increase web traffic and pique interest in your brand among other marketing perks. P.S: For any retail businesses out there, consider the retail potential that Facebook and Instagram have with the in-app shop features. Set Social Marketing Goals What do you want to get out of your social media? With your endgame in mind, set goals for your social media marketing and then go about achieving them. Here are a few goals that are great to work toward: Build brand awareness Generate leads and sales Grow your brand’s audience Improve community engagement Increase web traffic Research Your Target Audience Never assume, do the research and gather facts about your target audiences. It is thanks to the wealth of demographic data and social analytics tools at your disposal, and this is not difficult to do. Establish Your Most Important Metrics

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Ecommerce SEO Tips
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SEO Advice For E-commerce Websites

Successfully selling your wares online is a great accomplishment that comes with tangible results and revenue. However, the world of online stores is a fierce one filled with big fish like Amazon. Lucky for smaller e-commerce websites, some of the best SEO marketing services are the simplest. It is not enough to be a business mogul; you need a business consultant in your corner. This is still just the beginning. From here, you need to be trying to appear on the first page of major search engines like Google – this is where Search Engine Optimisation (SEO) comes in. SEO is not exactly a walk in the park but never fear; we are here! ‘Selling’ Keywords An integral part of SEO is the keywords. To come up with keyword ideas, you should focus on the product which you are marketing and the categories that it belongs to. The two requirements that a keyword must meet are: Attract potential customers Increase the likelihood of outranking your competition Keywords need to fit the situation, of course, and smart SEO is all about utilising keywords that are searched enough, specific enough and not too short to pique the interest of as many potential

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8 Ultimate Reasons Why Your Business Definitely Needs SEO

SEO is a combination of methods and practices implemented in the digital sphere which aim at bringing a website to the top of desired search engine rankings. We all know that appearing on the first page of search engine results gets you a better chance of getting more clicks and more customers, and the way to do this is through SEO! As SEO experts ourselves, Mad Cat Marketing brings you 8 reasons why your business needs SEO today! And if you’re a business owner looking to grow your business, and fast, you can’t deny these reasons and integrate the best SEO services into your online marketing. SEO Actually Works Unlike other marketing methods, sound SEO practices and strategies are sure to yield great results. While you may have to wait a couple months before seeing the results of your SEO investment, your business will undoubtedly begin to creep up the search result rankings when you put in the effort – and you’ll stay on top once you get there. So, the sooner you start investing in SEO, the sooner you can enjoy the results of organic searches and guarantee website visitors who’ve pretty much already decided that they need your

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Marvin Meyer
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The Right Steps Of Digital Marketing Services For B2B Social Media Marketing Success

B2B businesses that utilise social media correctly can increase awareness, build brand loyalty and attract their ideal clients. If you are new to the social media game, there are certain steps that you can take to smooth your transition and better your business. Whether you are a complete newbie to the social world, or you have an established following to work with, these are steps that will ensure digital marketing success via social platforms. Be Social Put away the sales talk and talk to your audience; social media is where users go to enjoy themselves. The best analogy is imagining you’re at a dinner party. Talking about yourself will get you labelled as a bore and you won’t be engaged with as much as the other guests at the table. Try to be tactful and weave any business talk that you wish to share into the conversation. Be Human One of the biggest mistakes that businesses make on social media is not coming out from behind their brands and showing some personality. It’s easy to leave this point out of your digital marketing services but take it from us, you will be throwing away the chance to differentiate yourself from

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