THE BLOG

SEO Team

How To Decide Which Digital Marketing Services To Invest In

Most companies have a limited marketing budget, which means they need to pick and choose the digital marketing services they will invest in. While the ultimate choice would be to use a combination of content marketing, Google ads, social media marketing and email marketing, the truth is that most businesses simply can’t afford to use all of them, so how do you decide? Do Research Into Digital Marketing Services  When it comes to digital marketing, knowledge is power. Ensure that you’re informed about the different services out there and what they aim to offer businesses. Do these services align with your goals? After your research try narrow down the services so that you need only try just a handful. What Are Your Competitors Doing  Often digital marketing services are quite industry-specific, and what works for one industry won’t work for another. Getting an idea of what digital marketing services your competitors are investing in may point you in the right direction. Rotate Digital Marketing Services  There is one way that you could get a clear idea about which digital marketing services work most effectively with your brand, and which don’t. Some services, such as SEO, you may need to give

Read More »
seo-courses
SEO Team

Why It’s Best To Bring in 2021 With An SEO Agency That You Can Trust!

We all know that many businesses took a knock during the COVID-19 pandemic of 2020. But all hope is not lost. Start afresh and start 2021 off with a  bang, by working alongside a trusted SEO agency. An SEO agency could give your business the boost it needs to remain relevant and attract new customers throughout 2021, and for many years to come! Keep Up With The Times And Your Competition  The chances are that your competition is working with a professional SEO agency to ensure that they get the online traction that they aim for. If you want to keep up with your competition, you’re going to have to invest in an SEO agency that is just as good as theirs as you’ll be competing for similar keywords and you want to make sure that you rank above them! The Online Revolution Is Here  Over lockdown and quarantine, many people started spending more time on their phones, including using social media apps as well as online shopping. And this trend is certainly going to continue into 2021. If your brand is not already active on social media, with online shopping options, it’s time to get with the program! An

Read More »
Marketing-Sales-Tips
SEO Team

Social Media Marketing Tips For the Festive Season

The festive season is upon us! It’s been a long and challenging year for many, but it’s finally time to start planning end of year shopping and gift-giving. This time of year gives companies the opportunity to sell more as the general public is in a spending mood. And one way that you can sell more products, and gain a larger customer base is through effective social media marketing. As an experienced social media agency in Newcastle, we’ve learnt what works and what doesn’t when it comes to social media marketing leading up to the festive season. And that is why we have compiled this list of tips so that you can get the most out of your social media marketing campaigns this holiday season! Don’t Lose Your Authenticity If you choose to include festive imagery in your upcoming social media posts, as many companies around this time often do, we recommend that you don’t lose what makes your posts unique. Social media posts tend to get lost and blend in with similar content, however, if you maintain your authenticity by using purposeful imagery, clever wordplay and an element of your brand identity in your festive season posts. Market Your

Read More »
Digital Marketing Forecasts
SEO Team

Digital Marketing Trends for 2021 You Should Know For Your Web Design

The digital landscape is ever evolving, bringing new innovations but also creating a continuous need for brands to keep up with trends or face being left behind. With 2021 looming, we’ve scouted for some of the up-and-coming digital marketing services trends that will soon become essential parts of an effective marketing strategy. Be sure to keep these in mind as you plan your web design for the upcoming year and what you should discuss with digital marketing specialists to keep you at the front of the pack. Communicate And Market Through Messaging While we used to rely heavily on e-mail marketing to reach customers, there’s been a surge in brands using direct messaging apps like Facebook Messenger to communicate more quickly and effectively with customers. The core goal is to be within immediate reach in the places where your customers are already spending their time and securing their interest through speedy feedback. Directly messaging via WhatsApp is also becoming a very popular trend, with integration from your website and social platforms directly to a WhatsApp number is possible. Chatbots And Messaging Automation You’ll surely have seen these features on many websites and social platforms by now: a direct chat messaging

Read More »
Google-Ads-Are-They-Worth-It
mitch_admin

Are Google Ads Worth It For Small Business?

You have already dedicated much of your time, money, and other resources to set up your business website. Everything looks good, and you’re ready for people to see what you’ve got. If only we could say that your marketing efforts stop there. Setting up your website is a great start, but now it’s time to get buyers to visit your page. Most people have access to the internet, and a big chunk of those users are on Google, and the goal is to help people find your business. Can Google Ads Help? Google Ads, formerly AdWords, is a pay-per-click (PPC) platform that allows businesses to place shopping ads or text ads. These paid ads link people to a website on a search engine results page (SERP) for a keyword. PPC means paying, if and only if, your ads are clicked. These ads are ranked first on Google search results and are an effective way to generate traffic. As industry experts, we can confidently say that among your paid ad options, Google Ads might be the answer. Before you decide, let’s look at the benefits. You Can Target Potential Clients While They Are Engaged In the current digital climate, many consumers

Read More »