Traditional marketing formats have quickly become secondary to powerhouse digital marketing mediums. The return on investment is expansive and measurable. The preciseness of digital marketing simply holds more weight these days over traditional marketing. It is the driving force behind optimising businesses. And while the significance is widely understood, it is interesting that there is a growing debate. The debate? Whether businesses should choose an agency or go in-house for their digital marketing services needs.
There are a few factors that are critical to your decision. We explore some of these factors below.
Upskilling Your Business
In-house digital marketing may save you money in the short term, but that may not be the case in the future. Unless you have the budget to hire skilled professionals for each facet of your digital marketing, chances are you will fall short. Employees may be stretched out and lack the necessary skills and expertise to execute their campaigns and strategies. By utilising an agency, you are provided with skills, expertise and industry knowledge at no additional cost.
Employees hired to work on your digital marketing in-house are likely to form steadfast opinions of how your brand and business present themselves to the online world. There may be gaps missed, which can lead to your digital marketing strategies failing to reach your goals. However, with an agency, there is absolute buy-in to your brand and business and a sense of neutrality. We can assess your brand honestly, compare it to the rest of the market and apply customer-centric campaigns with ease.
In-house employees’ focus is your brand and your brand only. While they may weigh up competitors and analyse similar marketing campaigns, they are likely to have a very narrow view. This will limit their creativity in the long term. In contrast, an agency will have a constant stream of creative ideas and potential strategies due to their proximity to the market. Working on several other clients ensures that our agency executives are not muddled down with a narrow view but rather have a good flow of new and exciting campaigns to implement for your brand.
The global pandemic has led to so many new and complex problems, as well as a domino effect on businesses. Many businesses are facing continuity problems, limited budgets and find that going in-house makes the most viable sense under the current conditions. However, it is a decision that needs to be weighed up carefully. In-house digital marketing services may lead to you meeting budgetary constraints, but will that guarantee you will achieve the highest ROI? Can your brand be extensively developed in-house?
Talk to us at Mad Cat Marketing about digital marketing services. We will understand your business goals and optimise your digital marketing to grow your brand exponentially.