The great pandemic of 2020 has made online stores even more relevant than they were. Before we were all confined to our homes, fewer shoppers were willing to wait for hours at a physical store on Black Friday. Modern-day consumers are spending more time online waiting on the Black Friday sales to go live.
Throughout this piece, we mention Cyber Monday in conjunction with Black Friday. Because these events are so near each other, marketing them together just makes sense.
Start building the anticipation of great savings now. Keep reading to discover our top Black Friday and Cyber Monday marketing ideas.
Send Out A Black Friday Email Blast
We recommend that you kick-off your marketing efforts with an email blast to your customer base a whole calendar month before your Black Friday sale. It will help if you get started now – before the influx of Black Friday marketing starts bombarding your customers.
Social media may be thriving right now, but email marketing is a tried and tested marketing strategy that can expand sales and customer base.
Nurture your audience with an email marketing plan that serves as a reminder every so often that your Black Friday sales are on the way. Top off your email marketing campaign with a “Last Chance” email and draw every last lead that you can from your marketing efforts leading up to the big day.
Here are a few tips to get your audience to open and interact with your blast:
- A catchy subject line
- Schedule emails to go off at peak times
- Add a “Save The Date” option that links to your website
- Create separate email campaigns for your existing and new customer base.
Post About Black Friday & Cyber Monday On Social Media
Boost your sales by posting about your Black Friday sales before, during and even after Black Friday or Cyber Monday. Not only should you post and engage with your audience about Black Friday, but you should also monitor what people are saying about the event.
This is how you can do market research into consumers and other businesses to track trends.
Here are some posting tips for your social media marketing efforts:
- Schedule your posts during peak active times
- Don’t ignore your audience – always engage
- Always include a call-to-action; instruct your audience on what to do next
Design A Black Friday Countdown On Your Website
Build suspense and remind anyone that is led to your website that Black Friday sales are just around the corner. The difference between having a countdown and no countdown could be the difference between saving your site for later and forgetting about your upcoming sales.
Buyers tend to be very indecisive. Majority of the time, purchasing decisions are journeys as they like to compare products with a competitor or two before committing to that purchase button. By merely including a countdown timer to your promotions, you can help your customers decide immediately and close that sale right there and then.
Launch A Referral Program Amidst Black Friday Promotions
Referrals or recommendations can be a vastly trusted form of advertising. This means that many people rely heavily on another’s opinions when it comes to purchasing decisions.
Studies show that referred buyers can be a great driver of brand loyalty, so a referral program couldn’t hurt as you will encourage your clients to take on some of the marketing efforts for you.
Get Your Black Friday Promotion Noticed With A Flash Sale
A flash sale is a short-timed promotion. It can be a way to get your audience excited and boost sales prior to the Black Friday and Cyber Monday events. A great idea would be to set the sale a few hours before the scheduled event or even a day or two before will work.
Here are our tips on how to make this strategy better:
- Advertise products that are not available during the flash sale with a mention that they will be on sale on Cyber Monday and Black Friday
- Be sure to place a limit on the number of items that go on sale – save some for your upcoming events
- Make sure that your promotion announcements stand out on your website. For example, you can announce the promos with a header bar
Every business hopes that their marketing efforts will achieve that much-needed boost on Black Friday and Cyber Monday sales. However, this can be tricky due to the influx of holiday marketing gimmicks. Don’t forget to start your Black Friday efforts now. Apply the marketing ideas outlined above for that extra push and amplify your Black Friday marketing results this year.
For an in-depth launch plan for your Black Friday marketing campaign, get in touch with Mad Cat Marketing. We specialise in SEO services, Facebook Advertising, Google Ads management and more.