THE BLOG

Finding it difficult to understand how to grow your business’ online presence? With all of the options available today in digital marketing, it is crucial to understand the various digital marketing services before you make any decisions. Here we take a look at the differences between paid search and organic search and how you can make them work for you. Paid Search Paid search marketing goes by many different names in the marketing industry. Names such as search engine marketing (SEM), pay-per-click (PPC), and sponsored listings are all different ways to describe the process that is paid search marketing. Effectively, paid search marketing allows your business to advertise within the top search engine results of a search engine (such as Google or Bing) that are marked as ‘ad’. Paid search can also happen on a partner site. There are a variety of options to create ads, including pay-per-click ads within Google Ads or Facebook Ads. In order for your ad to appear first in search engine results, there are certain criteria that need to be met to increase your ad rank. These factors include: The quality of your ad Ad extensions used Context of the user’s search, i.e. relevance The

Most companies have a limited marketing budget, which means they need to pick and choose the digital marketing services they will invest in. While the ultimate choice would be to use a combination of content marketing, Google ads, social media marketing and email marketing, the truth is that most businesses simply can’t afford to use all of them, so how do you decide? 1. Do Research Into Digital Marketing Services  When it comes to digital marketing, knowledge is power. Ensure that you’re informed about the different services out there and what they aim to offer businesses. Do these services align with your goals?  After your research, try narrowing down the services to 3 or 4 that you can test out. Stacked Marketer is a great source for digital marketing news. 2. What Are Your Competitors Doing  Often digital marketing services are quite industry-specific, and what works for one industry doesn’t necessarily work for another. Getting an idea of what digital marketing services your competitors are investing in may point you in the right direction. 3. Rotate Digital Marketing Services  There is one way that you could get a clear idea about which digital marketing services work most effectively with your brand, and which don’t.