THE BLOG

Does your e-commerce website have all of the necessary features to make for a safe and comfortable shopping experience? Your customers should be presented with a site that is secure, attractive and easy to navigate! As e-commerce specialists, we have put together a list of the essential features that should be included in your e-commerce website. 1. Mobile Compatibility More and more people are doing their online shopping from their mobile phones. In fact, recent studies show that at least half of online shopping purchases are made from mobile devices. Therefore, is your site mobile-compatible? Keep the modern, mobile shopper in mind by providing a fully optimised mobile shopping experience from their phone. Optimise your site and you can expect your online sales to increase dramatically! 2. High Quality Photographs We live in a highly visual society and people want to be able to see exactly what they’re purchasing before handing over their hard-earned cash. Ensure that all images on your site are of a high quality and can be zoomed in on so that customers can see the details that every product offers. There should be multiple photographs of each product, from a variety of angles. While photos should

Finding it difficult to generate more traffic for your website? Need to find a reliable way that is easy and effective at increasing your website visibility? Or maybe you just want to generate new leads and close more deals? If that is the case, then you need to invest in mobile optimisation. With more searches occuring on mobile devices than desktop, the shift to smart phone searching has already happened. Today, most customers use their mobile devices to shop for products online. In fact, studies show that over 80% of people who search for a local business using their smartphone will visit a store within 24 hours. Consumers also use the mobile channels to seek services and to compare prices of things that they need. That’s why, in 2016, global mobile traffic went up by 63%. Mobile optimisation ensures you can be found when these people go looking online. If you don’t invest in mobile optimisation your website loses the opportunity of generating more traffic. The most popular brands in the world have mobile-friendly websites, that is why it is easy for them to generate new leads. That allows their customers to access their services on the go, anywhere they

You might think, “I’m just a small business with an even smaller marketing budget, why do I need a marketing strategy?” As a result of thinking you don’t need a strategy, you carry out marketing activities as and when you have time to do them or whenever you remember that you should be doing them. You spend time, effort and sometimes money carrying out your marketing without really knowing what you are hoping to get out of it or if it is working. Whether you’re a one-man band or a global corporation, this sounds like ineffective business planning to me. Why do you need a marketing strategy? Having a marketing strategy in place, no matter what the size of your budget is or how many people you have on your team, has a number of benefits to the way you run your business and sell your products or services. A marketing strategy helps to give you, your team and your business a sense of direction. Without one, it might not be clear what you are trying to achieve, what needs to be done to achieve it, and whether or not it is working. By defining goals and the strategies involved