THE BLOG

Must Have Ecommerce Features
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9 Must-Have Features for E-commerce Websites

Does your e-commerce website have all of the necessary features to make for a safe and comfortable shopping experience? Your customers should be presented with a site that is secure, attractive and easy to navigate! As e-commerce specialists, we have put together a list of the essential features that should be included in your e-commerce website. 1. Mobile Compatibility More and more people are doing their online shopping from their mobile phones. In fact, recent studies show that at least half of online shopping purchases are made from mobile devices. Therefore, is your site mobile-compatible? Keep the modern, mobile shopper in mind by providing a fully optimised mobile shopping experience from their phone. Optimise your site and you can expect your online sales to increase dramatically! 2. High Quality Photographs We live in a highly visual society and people want to be able to see exactly what they’re purchasing before handing over their hard-earned cash. Ensure that all images on your site are of a high quality and can be zoomed in on so that customers can see the details that every product offers. There should be multiple photographs of each product, from a variety of angles. While photos should

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Features Every Marketer Should
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7 Hacks To Apply In Facebook Advertising To Make Every Campaign A Winner

Over the last two decades, the marketing and advertising landscapes have seen major transformations. Before the emergence of social media as we currently know it, businesses were limited in how they could advertise their products and services. Traditional media – that is, print publications, radio, and television – were the be all and end of the ad world. If you couldn’t secure a spot on one of these platforms, there was very little you could do to reach potential clients outside of word-of-month. Also, there was no way to tell which campaigns worked and which ones didn’t. You would just put content out there and hope the people you’re targeting would encounter it. Social media platforms have opened up the industry. Facebook advertising in particular provides an array of opportunities to plug products, build brands, and secure conversions beyond traditional structures. Because the world of online advertising is constantly evolving, innovative thinking and research are welcome when navigating it. The hacks discussed in this blog can help you find your feet and hit the ground running on your digital marketing efforts. One: Consider Every Stage Of Your Sales Funnel And Participate Throughout Online advertising entails a series of actions, not

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digital-marketing-agency-designers
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Important SEO Trends You Need To Know About In 2020

SEO is a bona fide portal to your potential customer’s attention which is why it’s become a service that digital marketing agencies in Newcastle all over offer in its own right. Some may shock you, but they’ve been proven, and this should be considered in all marketing campaigns that involve SEO optimisation. What Is SEO? – An Overview SEO (Search Engine Optimisation) is the practice of increasing the quality and quantity of traffic to your company site through organic search engine results. How SEO works is when you type a search into Google, Bing, Yahoo, etc. a list of results come up relevant to your search. The order of these listings is influenced by the SEO ranking, i.e. how much Google likes you. There is a lot that goes into the algorithm, of course, but this is the just of it. Here are trends that all businesses should know about in 2020: Search Intent And Code Optimisation If you’re familiar with SEO, then you will know the importance of keywords. This trend hints at these becoming less important. Search intent means that it’s not enough to throw a couple of keywords within your content and expect to hit the hot

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Social Media Marketing
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Half Truths & Whole Lies: 4 Common Misconceptions About Social Media Marketing

Digital marketing is an industry that’s always on the cutting edge. This is because, in our profession, we constantly have to adjust our practices to produce results in an environment where no two days are the same – the internet. This environment is the very same one where billions of potential clients make use of virtual platforms for a plethora of activities. Social media in particular has changed the course of marketing forever. However, with rapid change, the industry is also inundated with misconceptions about certain practices. In this blog, we focus on debunking the ones related to social media marketing. Misconception #1: It Doesn’t Matter When You Post, As Long As It’s Out There There’s no opening or closing time for social media, so it should be fine to post at any time, right? Wrong! Monitoring your account’s data and analytics is helpful for determining an effective posting schedule. This ensures that your audience not only sees your content but engages with it as well. Misconception #2: You Can Delegate Social Media Marketing To Anyone On Your Team The idea that anyone can do social media marketing because most people have social media accounts is both lazy and counterproductive.

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5 Great Reasons To Invest In Mobile Optimisation in 2020

Finding it difficult to generate more traffic for your website? Need to find a reliable way that is easy and effective at increasing your website visibility? Or maybe you just want to generate new leads and close more deals? If that is the case, then you need to invest in mobile optimisation. With more searches occuring on mobile devices than desktop, the shift to smart phone searching has already happened. Today, most customers use their mobile devices to shop for products online. In fact, studies show that over 80% of people who search for a local business using their smartphone will visit a store within 24 hours. Consumers also use the mobile channels to seek services and to compare prices of things that they need. That’s why, in 2016, global mobile traffic went up by 63%. Mobile optimisation ensures you can be found when these people go looking online. If you don’t invest in mobile optimisation your website loses the opportunity of generating more traffic. The most popular brands in the world have mobile-friendly websites, that is why it is easy for them to generate new leads. That allows their customers to access their services on the go, anywhere they

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Marketing Strategy
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Why Do I Need A Marketing Strategy?

You might think, “I’m just a small business with an even smaller marketing budget, why do I need a marketing strategy?” As a result of thinking you don’t need a strategy, you carry out marketing activities as and when you have time to do them or whenever you remember that you should be doing them. You spend time, effort and sometimes money carrying out your marketing without really knowing what you are hoping to get out of it or if it is working. Whether you’re a one-man band or a global corporation, this sounds like ineffective business planning to me. Why do you need a marketing strategy? Having a marketing strategy in place, no matter what the size of your budget is or how many people you have on your team, has a number of benefits to the way you run your business and sell your products or services. A marketing strategy helps to give you, your team and your business a sense of direction. Without one, it might not be clear what you are trying to achieve, what needs to be done to achieve it, and whether or not it is working. By defining goals and the strategies involved

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