Digital marketing is an industry that’s always on the cutting edge. This is because, in our profession, we constantly have to adjust our practices to produce results in an environment where no two days are the same – the internet. This environment is the very same one where billions of potential clients make use of virtual platforms for a plethora of activities. Social media in particular has changed the course of marketing forever. However, with rapid change, the industry is also inundated with misconceptions about certain practices. In this blog, we focus on debunking the ones related to social media marketing.
Misconception #1: It Doesn’t Matter When You Post, As Long As It’s Out There
There’s no opening or closing time for social media, so it should be fine to post at any time, right? Wrong! Monitoring your account’s data and analytics is helpful for determining an effective posting schedule. This ensures that your audience not only sees your content but engages with it as well.
Misconception #2: You Can Delegate Social Media Marketing To Anyone On Your Team
The idea that anyone can do social media marketing because most people have social media accounts is both lazy and counterproductive. Posting your breakfast for fun is nowhere near the same as curating goal-oriented content for a brand. Having a knowledgeable social media professional to strategize and apply helps to move in a focused direction.
Misconception #3: Only Young Audiences Can Be Reached Via Social Media
At face value, it seems like social media is dominated by youth. This is only true to some extent because there are certain platforms that appeal more to middle-aged and elderly audiences. These include LinkedIn and Facebook, so do your homework first before you decide which platforms are worth the investment.
Misconception #4: Stick To Business – Nobody Cares About Your Personality
While your social media accounts are an extension of the business, they also offer a unique platform for direct engagement with the public. Developing a human persona and voice that audiences can relate to is essential for this purpose. You want to build trust and to be recognized as an authority in your field, so be careful and consistent in how you craft your brand through social media.
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