How To Build Your First Social Media Marketing Strategy

Welcome to our bite-sized guide to kicking off your brand-new social media marketing strategy. For more in-depth knowledge and advice, get in touch!

First thing’s first; congratulations are in order, for taking this first step. Social media has proven itself as a critical player in the lead generation game. It’s a great way to show up in front of new audiences, increase web traffic and pique interest in your brand among other marketing perks.

P.S: For any retail businesses out there, consider the retail potential that Facebook and Instagram have with the in-app shop features.

  1. Set Social Marketing Goals

What do you want to get out of your social media?

With your endgame in mind, set goals for your social media marketing and then go about achieving them. Here are a few goals that are great to work toward:

  • Build brand awareness
  • Generate leads and sales
  • Grow your brand’s audience
  • Improve community engagement
  • Increase web traffic
  1. Research Your Target Audience

Never assume, do the research and gather facts about your target audiences. It is thanks to the wealth of demographic data and social analytics tools at your disposal, and this is not difficult to do.

  1. Establish Your Most Important Metrics

Social strategies should always be data-driven – no matter what you’re selling. Here are a few social media metrics that matter:

  • Organic and paid likes
  • Hashtag performance
  • Engagement
  • Clicks
  • Reach
  1. Analyse The Competition

Before you set out on creating and curating your content, you should start with forming an idea of what your competition is doing and how it’s performing. This is to determine what’s working and what is not.

  1. Curate And Create Engaging Content

This is where the substance of your strategy comes in; in fact, your entire social marketing strategy should centre around your content. At this stage of the guide, you would have a pretty good idea of what to publish according to your brand identity and marketing goals. You should additionally feel comfortable in your choice of platforms to cover.

Here are a few principles to follow when it comes to releasing engaging content:

  • Video – this type of content is trending!
  • Time-sensitive content and stories
  • Interactive content
  • Stick to content themes
  1. Track Your Results And Optimise

Our final essential step is monitoring the results of your strategy and optimising. Never stop growing and adapting to your audience. This is how you can have a winning social media marketing strategy on your hands.

Contact Mad Cat Marketing for more social media and other digital marketing field expertise.

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