Successfully selling your wares online is a great accomplishment that comes with tangible results and revenue. However, the world of online stores is a fierce one filled with big fish like Amazon. Lucky for smaller e-commerce websites, some of the best SEO services are the simplest.
It is not enough to be a business mogul; you need a business consultant in your corner. This is still just the beginning. From here, you need to be trying to appear on the first page of major search engines like Google – this is where Search Engine Optimisation (SEO) comes in. SEO is not exactly a walk in the park but never fear; we are here!
An integral part of SEO is the keywords. To come up with keyword ideas, you should focus on the product which you are marketing and the categories that it belongs to. The two requirements that a keyword must meet are:
- Attract potential customers
- Increase the likelihood of outranking your competition
Keywords need to fit the situation, of course, and smart SEO is all about utilising keywords that are searched enough, specific enough and not too short to pique the interest of as many potential customers as possible. Keywords that match these criteria are known as long-tail keywords.
After constructing your list of keywords, it’s time to optimise your website. Add your keywords in the following places for optimal search engine optimisation:
- Title tags
- Meta description tags
- Image titles and ALT tags
- H1-H4 header tags
- Product descriptions
Navigation And Linking
What you need to ask yourself is; “How does my website’s usability compare to the competition?” To make sure that your site is easy to use, you need an efficient and effective linking strategy between the pages on your website.
Index Your Pages
Imagine going through all the trouble of making a great website only to be utterly invisible to searchers. By forgetting to check that Google indexes your pages, they will not be seen by the search engine. To make sure that this does not happen, create a sitemap of your e-commerce website and submit it to Google.
Security And Safety
Users are meant to feel safe while browsing your site. It would help if you made it as safe for your potential clients as possible. The damage that data leaking can do to your company is substantial. Do you remember the significant data leaking Facebook debacle of 2018? Ouch!
Contact Our SEO Marketing Agency Today!
Thanks for checking out our SEO services. If you’re interested in investing in the marketing services of an agency that you can trust, check out Mad Cat Marketing today. We offer services that cover the above aspects and beyond.