As we head into the first quarter of 2023, many businesses in Newcastle are focused on setting their quarterly financial targets, marketing goals and key performance indicators. It’s safe to say that web design is the last thing on the mind during this busy period.sex toys for couples adidas yeezy boost 350 nfl tshirt custom baseball jerseys top sex toys wig stores nike air jordan men’s sneakers nfl jerseys jordan 4 with nike air customized jerseys custom football jerseys wig sales cheap jerseys custom volleyball jerseys best nfl uniforms
However, you can have the best marketing funnels, sales training and products or services out there, but if potential clients or customers land on your website only for it to be substandard… then this could be the very cause of not meeting your quarter’s financial and marketing goals.
Even though the first quarter of a year is busy, maintaining your website doesn’t have to be a stressful ordeal thanks to our ultimate 2023 website maintenance checklist.
Functionality
First and foremost, you need to look if your website is still functional. The last thing you want is to direct your potential customers and clients to a website that isn’t properly working. To ensure your site is still functioning well, be sure to consider the following:
- Plugins
Be sure to update all of your plugins. Depending on the website platform you’re using, you can usually find your pending plugin updates on your website’s backend dashboard.
- Security
Hacking has been rampant, especially over the past year. To avoid being hacked, be sure to run your security updates. This would also be a great time to update your access passwords.
- SSL Certificate
Next, make sure your SSL certificate is still active. If you don’t have one, you absolutely should get this sorted out.
Content Cleanup
Look through every page of your website and check on the following:
- Broken Links
If you have hyperlinked or backlinked anywhere on your website, be sure to check each link present on site to make sure that the link actually works.
- Outdated Information
You should then properly read through all of your content to ensure that it’s up to date. Check things like your address, phone numbers, services or products, team member bios and more.
- Copyright Link and Privacy Policies
At the bottom of your website, you should have a copyright notice. Make sure that the date is now 2023 to reflect the new year. While you’re at it, now is also a good time to review your privacy policy to ensure it’s relevant today to avoid any legal headaches.
Not Your Forte?
If all of the above sounds like gibberish to you, then it’s worth seeking assistance from web design professionals who can help you cover all of the above and more. Mad Cat Marketing is a web design and marketing company in Newcastle with years of experience. Contact us ‒ we’re happy to help!