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Why You Need A Facebook Advertising Agency

Best Facebook Advertising Agency

Given social media giant Facebook’s vast user base, it’s no wonder that most of its revenue comes from advertising. However, many companies who wish to take advantage of advertising on the platform do not know how to do so effectively and end up squandering their advertising budget on a failed campaign.

To truly get the most out of a Facebook advertising campaign, it is best to make use of an expert Facebook advertising agency.

A social media marketing campaign requires an in-depth understanding of how social media works in general and an intricate knowledge of the specifics of each of the major platforms – of which Facebook is the largest.

The most successful social media advertising campaigns guide the user through the psychological journey of becoming aware of the brand and becoming a customer. Without an expert guide, they might get lost on the way, and you will have lost a sale.

A Targeted Approach

Having about 2.85-billion monthly users is the reason why companies pay top dollar to advertise on the platform. Moreover, careful strategising can target specific demographics, ensuring the best possible engagement with the target audience.

Facebook provides advertisers with a wealth of user demographic information, which can be used highly effectively if one knows how. For example, advertisers can target audiences based on things such as where they live, their age group, gender, language, sexual orientation, nationality, affiliations, interests, shopping habits, online behaviours and more.

Users are more likely to pay attention to your advertisement if it is relevant to them.

Nurture And Attention To Detail

Choosing your target audience is only the beginning. A well-crafted Facebook advertising campaign will be dynamic rather than static. Flat and generic advertising campaigns are likely to result in disappointment, whereas implementing a dynamic retargeting strategy helps take a cold prospect through each stage of the “sales funnel” towards a purchase.

Moreover, nurturing Facebook’s Messenger service could further help with lead generation. An agency such as Mad Cat Marketing can offer a custom chatbot build to deepen audience engagement.

However, Facebook is not an island. Nurturing leads is as important as generating them, and a good Facebook advertising agency will help you ensure that effective cross-platform lead nurturing occurs.

To get the most out of your social media marketing strategy, make sure to partner with a Facebook advertising agency that you can depend on. Visit our website to claim your free strategy session, or contact us for a quote today!

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A Fantastic Facebook Advertising Agency You’ll Love Working With

Facebook Ads

No time for marketing? No sweat! We’re a trusted Facebook advertising agency and are here to help with all of your media marketing needs. Growing your business and brand engagement has never been easier and is all thanks to modern-day advertising and clued-up agencies. Let’s now take a closer look at how Facebook advertising can grow your company!

Why Facebook Advertising Is A Great Opportunity For Your Business

There are so many rewards a business can reap if they decide to advertise on Facebook. We’re here to unpack just a few of these benefits and show you what you’re missing out on if you’re not already marketing in this way!

Marketing on a social media platform such as Facebook allows you to target specific audiences that are most likely to take an interest in working with or supporting you. Digital marketing is both cheap and fast- helping you cut costs and reach your given audience quickly. Thousands of people living worldwide are users of Facebook. This means that your digital advertising campaigns will reach people they generally wouldn’t and, in turn, help to dramatically grow your supporters.

You can exponentially increase traffic to your website cost-effectively and measurably- in turn increasing revenue and good leads. Facebook advertising is one of the best methods of indirectly building a relationship with your target audience by having them engage with you through liking, commenting on and sharing your content.

Our Services 

Allow us to generate new leads for your business, sequentially building your brand awareness and increasing sales! Our custom strategies include:

  • Website development- helping you create a strong social presence and easily get in touch with your audience.
  • Marketing plans and strategy sessions- ensuring that your goals are prioritised and met.
  • Digital and direct marketing- giving you the best of both worlds in terms of traditional and modern-day marketing strategies that allow you to best connect with your audience.
  • Graphic design- guaranteeing personalised and professional branding.
  • Search engine optimisation (SEO)- aiming to keep you at the top of search result pages by tailoring your content according to the latest algorithm updates.
  • Google ad management- aimed at generating new leads by making use of high-quality campaigns and advertisements.
  • Email marketing- broadening your avenues for customer communication.

Our team of professional agents are keen to hear more about your marketing goals. We’re here to offer expert advice and strategies that are specially curated in accordance with your vision. If you’re interested in finding out more about our Facebook advertising agency, book a free strategy session with Mad Cat Marketing agency today!

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7 Hacks To Apply In Facebook Advertising To Make Every Campaign A Winner

Facebook Ads

Over the last two decades, the marketing and advertising landscapes have seen major transformations. Before the emergence of social media as we currently know it, businesses were limited in how they could advertise their products and services. Traditional media – that is, print publications, radio, and television – were the be all and end of the ad world. If you couldn’t secure a spot on one of these platforms, there was very little you could do to reach potential clients outside of word-of-month. Also, there was no way to tell which campaigns worked and which ones didn’t. You would just put content out there and hope the people you’re targeting would encounter it.

Social media platforms have opened up the industry. Facebook advertising in particular provides an array of opportunities to plug products, build brands, and secure conversions beyond traditional structures. Because the world of online advertising is constantly evolving, innovative thinking and research are welcome when navigating it. The hacks discussed in this blog can help you find your feet and hit the ground running on your digital marketing efforts.

One: Consider Every Stage Of Your Sales Funnel And Participate Throughout

Online advertising entails a series of actions, not just one magical campaign. Potential customers go through a process of thoughts and actions, which we call the sales funnel, before making the final decision to buy (or not to buy) a product. Become familiar with your buyers’ process and use Facebook ads to insert your business into it at various stages.

Two: Use Your Facebook Advertising Reports To Tailor An Effective Posting Schedule

Facebook produces reports on the performance of each advertisement that is posted on the platform. These reports provide insight on a variety of factors, including when you should post specific types of content to get the best results. Use these insights as a reference point when creating schedules for posting ads in future.

Three: Invest In Producing Great Quality Images And Videos To Go With Your Ads

It’s one thing to write great copy to promote your products or services, but images give your ads an edge. Giving your audience a picture to associate with your offering makes your advertising that much more compelling. Hire professional photographers, graphic designers, and editors if you want to have top quality images to use. Take it a step further by having videos created as well. This opens up room for more creativity and appeals to a variety of audience senses.

Four: Focus On The Ultimate Objective – Conversions

Sales. That’s the bottom line and you should never lose sight of it. When selecting objectives for your Facebook ads, always include conversions, because this is where the return on ad spend is most visible. Also craft your advertisements in ways that encourage sales. This includes things such as links to landing pages and call to action buttons.

Five: Create Punchy Headlines To Draw The Audience In & Provide Condensed Information

Images and videos capture Facebook users’ attention, but the text in your headlines will either keep or lose them. Pack value into your headlines. Write them well, inspire a sense of urgency or exclusivity, and make them memorable. People are more likely to engage with ads that move them this way.

Six – Experiment With Split-Testing To Identify Which Features of Your Ads Work Best

You won’t always get it right at one go, so create versions of the same ad to see what works. Play around with colors, fonts, images, text placement and calls to action, then publish. You’ll be able to monitor the advertisements in real-time to see which one performs better. This way, you don’t have to go in blind, because you have solid proof of what’s effective.

Seven – Use Pixel To Track Audience Movement For Retargeting On Other Sites

Pixel is a tool that you can use to advertise to people who have already visited your page while they browse elsewhere. This is called retargeting and it increases awareness of your brand and keeps it fresh in audiences’ minds.

We Have A Team That Knows All These Hacks And More To Get Your Campaigns Going

You can try to get it right on your own, but you might end up wasting valuable time and money in the process. Using Facebook in your personal capacity differs vastly from the business of it. The best thing you can do to get a firm grasp on how Facebook advertising can enhance your business is to partner up with digital marketing experts. This ensures that you will have all the relevant industry knowledge, skills, and resources on your side. Contact Mad Cat Marketing to get started today.

Related Tags: Facebook Advertising Agency | Digital Marketing Agency Newcastle