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Social Media Marketing Tips For the Festive Season


The festive season is upon us! It’s been a long and challenging year for many, but it’s finally time to start planning end of year shopping and gift-giving. This time of year gives companies the opportunity to sell more as the general public is in a spending mood. And one way that you can sell more products, and gain a larger customer base is through effective social media marketing.

As an experienced social media agency in Newcastle, we’ve learnt what works and what doesn’t when it comes to social media marketing leading up to the festive season. And that is why we have compiled this list of tips so that you can get the most out of your social media marketing campaigns this holiday season!

Don’t Lose Your Authenticity

If you choose to include festive imagery in your upcoming social media posts, as many companies around this time often do, we recommend that you don’t lose what makes your posts unique. Social media posts tend to get lost and blend in with similar content, however, if you maintain your authenticity by using purposeful imagery, clever wordplay and an element of your brand identity in your festive season posts.

Market Your Products/Services as Gifts

Although many consumers may not have as much spending power as years prior, because of the COVID-19 pandemic, many consumers are still going to want to splash out and spoil their loved ones with Christmas gifts. It’s a good idea to start marketing your products/services as Christmas gifts by using relevant copywriting and imagery, as well as offering promotions, special deals, free gift packaging etc. 

Up Your Activity

Now is a good time to start increasing your online activity in terms of social media. Use this time to truly engage with your audience by using all that social media has to offer, including posting polls, going live, doing behind-the-scenes stories and sneak-peeks.

Looking for an experienced social media agency in Newcastle? Mad Cat Marketing is a respected name in the industry and has the ability to elevate your brand through customised social media strategies. Contact us today for more information.

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How To Build Your First Social Media Marketing Strategy

How To Build Your First Social Media Marketing Strategy

Welcome to our bite-sized guide to kicking off your brand-new social media marketing strategy. For more in-depth knowledge and advice, get in touch!

First thing’s first; congratulations are in order, for taking this first step. Social media has proven itself as a critical player in the lead generation game. It’s a great way to show up in front of new audiences, increase web traffic and pique interest in your brand among other marketing perks.

P.S: For any retail businesses out there, consider the retail potential that Facebook and Instagram have with the in-app shop features.

  1. Set Social Marketing Goals

What do you want to get out of your social media?

With your endgame in mind, set goals for your social media marketing and then go about achieving them. Here are a few goals that are great to work toward:

  • Build brand awareness
  • Generate leads and sales
  • Grow your brand’s audience
  • Improve community engagement
  • Increase web traffic
  1. Research Your Target Audience

Never assume, do the research and gather facts about your target audiences. It is thanks to the wealth of demographic data and social analytics tools at your disposal, and this is not difficult to do.

  1. Establish Your Most Important Metrics

Social strategies should always be data-driven – no matter what you’re selling. Here are a few social media metrics that matter:

  • Organic and paid likes
  • Hashtag performance
  • Engagement
  • Clicks
  • Reach
  1. Analyse The Competition

Before you set out on creating and curating your content, you should start with forming an idea of what your competition is doing and how it’s performing. This is to determine what’s working and what is not.

  1. Curate And Create Engaging Content

This is where the substance of your strategy comes in; in fact, your entire social marketing strategy should centre around your content. At this stage of the guide, you would have a pretty good idea of what to publish according to your brand identity and marketing goals. You should additionally feel comfortable in your choice of platforms to cover.

Here are a few principles to follow when it comes to releasing engaging content:

  • Video – this type of content is trending!
  • Time-sensitive content and stories
  • Interactive content
  • Stick to content themes
  1. Track Your Results And Optimise

Our final essential step is monitoring the results of your strategy and optimising. Never stop growing and adapting to your audience. This is how you can have a winning social media marketing strategy on your hands.

Contact Mad Cat Marketing for more social media and other digital marketing field expertise.

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Half Truths & Whole Lies: 4 Common Misconceptions About Social Media Marketing

Social Media Marketing

Digital marketing is an industry that’s always on the cutting edge. This is because, in our profession, we constantly have to adjust our practices to produce results in an environment where no two days are the same – the internet. This environment is the very same one where billions of potential clients make use of virtual platforms for a plethora of activities. Social media in particular has changed the course of marketing forever. However, with rapid change, the industry is also inundated with misconceptions about certain practices. In this blog, we focus on debunking the ones related to social media marketing.

Misconception #1: It Doesn’t Matter When You Post, As Long As It’s Out There

There’s no opening or closing time for social media, so it should be fine to post at any time, right? Wrong! Monitoring your account’s data and analytics is helpful for determining an effective posting schedule. This ensures that your audience not only sees your content but engages with it as well.

Misconception #2: You Can Delegate Social Media Marketing To Anyone On Your Team

The idea that anyone can do social media marketing because most people have social media accounts is both lazy and counterproductive. Posting your breakfast for fun is nowhere near the same as curating goal-oriented content for a brand. Having a knowledgeable social media professional to strategize and apply helps to move in a focused direction.

Misconception #3: Only Young Audiences Can Be Reached Via Social Media

At face value, it seems like social media is dominated by youth. This is only true to some extent because there are certain platforms that appeal more to middle-aged and elderly audiences. These include LinkedIn and Facebook, so do your homework first before you decide which platforms are worth the investment.

Misconception #4: Stick To Business – Nobody Cares About Your Personality

While your social media accounts are an extension of the business, they also offer a unique platform for direct engagement with the public. Developing a human persona and voice that audiences can relate to is essential for this purpose. You want to build trust and to be recognized as an authority in your field, so be careful and consistent in how you craft your brand through social media.

Clearing out murky information is only the beginning. There’s so much more you can learn about social media agency in Newcastle. Contact us with any questions you may have.


Mad Cat Marketing provides social media marketing in Newcastle, Hunter Valley and Australia wide. Let’s chat to see how we can grow your business through social media marketing.

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