Category: Digital Marketing Services

Digital marketing is fast becoming one of the most critical tools in your marketing toolkit. Knowing where to concentrate your efforts can be tricky though, as there are various avenues you can follow.

Here are 3 types of digital marketing services on offer to help you make a more informed decision about where to spend your marketing budget.custom baseball jerseys custom jerseys basketball sex toy shop online adidas yeezy 700 v3 custom jersey nfl jerseys cheap wholesale sex toys best wigs on amazon nfl jerseys cheap sex toys for men nike air max womens custom designs custom basketball wigs for sale jordan sale

Australia is estimated to have over 21 million social media users. It is used to keep in contact with family and friends, read or watch the news, shop, follow trends, and more. Regarding platforms, Facebook is by far the most popular app, used by over 70% of social media users.

Social media marketing, particularly Facebook advertising, is a great way to tap into the market to promote your brand, help you build brand trust, build a target audience profile, and drive traffic to your website, all to increase sales and improve your bottom line.

2) SEO Services

Search Engine Optimisation (SEO) services aim to get your website to rank higher in search engine searches to engage your target audience and direct relevant traffic to your website. SEO is a combined effort on various fronts to achieve the desired results, including the following:

• Website audits and optimisation to ensure there is nothing on your website that is preventing good traffic flow.
• Keyword research to discover the right words to help customers find you easily.
• Fresh content in the form of blogs, web content and press releases tailored for your target audience.
• Tracking and analysis of your digital marketing efforts.

3) Google Ads

Getting your company to the top of the list in a Google search is a top priority these days. Users are unlikely to scroll to the second page of results to find what they are looking for. While SEO services are great tools to do this, it takes time.

Google Ads can fast-track your digital marketing campaign through targeted pay-per-click advertising presented to people who are already interested in your product or service.

Mat Cat Marketing has the knowledge and expertise to help you smash your digital marketing goals by using these 3 digital marketing services and more. We have worked with businesses across Australia and worldwide. Contact us today for tailor-made solutions, no matter the size of your business.

Small to medium-sized businesses often do not have the large marketing budgets that can allow them to go live with every campaign idea they may have. Staying on-trend, making an impact online, and even reaching customers through new platforms are not always within reach. Tough decisions are sometimes needed to stay within budget while using effective digital marketing services. And without industry knowledge, it can be difficult for emerging companies to know what to focus on and where to direct their resources.jordan shoes for sale best mens sex toys online wig store online wig store custom softball jerseys nfl jersey sales nfl jerseys cheap custom soccer jerseys outlet adidas nike air max terrascape 90 rattan sex toys for sale custom soccer jerseys new nike air max mens nike air max 90 sale best jordan 4s

Thus the question remains: What are the right digital marketing mediums for your business? Identifying specific channels can give one more insight into what requires the majority of your budget for the year.

This article provides a useful guide that you can apply to your own business when considering what digital marketing services fit your business.

Redefine Your Audience

A common mistake many make is that they assume their in-person audience is the same as their online audience. Although there is overlap, new markets become accessible once you go online. And it is important to cater to them with focused marketing.

For example, a food business may do well with traditional marketing (word-of-mouth, radio and television advertisements, etc.), but online they might be more effective with viral social media campaigns showcasing their food products or paid search advertising that can be informative to customers.

Assess Competitors

It’s important to understand where your brand ranks online against competitors in terms of relevance and value. This can give you an idea of what specific consumers resonate with and can help you strategise accordingly. It can also ensure that your brand personality is unique and memorable compared to your competitors.

Focus On Now

Digital marketing moves faster than traditional, but that shouldn’t mean you do not do a recon of where you are currently online. Setting actionable goals can help you develop a roadmap of where you would like to see your brand in a specified period. Have a look at your social media posts and ask yourself if they fit in with your brand or if they are making the impact you thought they would. Use your website from a customer’s perspective and note the user experience. Refocusing on what you are currently doing can be useful in highlighting gaps that need to be addressed now and objectives to work towards for the future.

Due to the global health pandemic, almost everyone went online ‒ businesses included. And now, even as the world returns to some sort of normalcy, the expectation is that brands should still constantly be visible online and accessible. This is driving the urgency to update and optimise your digital marketing services and strategies online to meet the demand.

Mad Cat Marketing can help! Contact us for our innovative and affordable digital marketing services today.

The digital marketing landscape constantly evolves, and keeping up with the latest trends is vital for your businesses visibility. Shifting trends in digital marketing services, such as Search Engine Optimisation (SEO), social media marketing, email marketing, web design and running paid advertising campaigns on Facebook and Google AdWords, could affect how your online marketing strategy is structured.custom soccer jersey cheap adidas shoes adidas sneakers cheap wig best jordan shoes best female sex toy wigs online wholesale wigs new nike air max nike air max womens jordan 1 cheap adidas shoes human hair wigs for sale Lace Front Wigs womens real hair wigs

Google’s Latest Algorithm Update

Before we head into 2022, let’s look at one major trend from 2021 that shaped the future of internet marketing.

Google released its Core Web Vitals ranking factors in May 2021, with monthly updates. This Revolutionary update put the power of SEO directly into the business owner’s hands. Good SEO can elevate your audience experience, while bad SEO results in penalties.

Digital Marketing Forecast – Top Trends For 2022

Being aware of the latest trends will keep you ahead of your competitors.

Featured Snippets – No Click Searches

Usually, when using a search engine, a user will type their question into the search bar and click on the page that provides them with the most relevant information.

Sometimes, Google answers with a paragraph at the top of the results page. These boxes are known as Position Zero – providing the information the user was looking for occasionally accompanied by an image.

Often this results in a lower clickthrough rate. While it’s great for the user experience, it presents a challenge for businesses. However, with the correct strategy, providing the most up to date and valuable content, and structuring your articles in ways that draw the reader in, you can leverage featured snippets to your business’s advantage.

The Rise Of AI In Digital Marketing

Artificial intelligence (AI) has made its way into many sectors and has proved to be a helpful tool for marketing. From automating basic analytics tasks to predicting online purchasing patterns for your audience, AI can also assist with SEO and keyword research.

Along with AI comes the rise in the popularity of virtual assistants. It’s estimated that the market value for voice search shopping will be at 40 billion US Dollars by 2022, and consumer spending via voice search shopping will rise by 18%.

Implementing Virtual assistants and ‘chatbots’ to automate your customer service can ensure that enquiries are dealt with away from company intervention and encourage return visits to your site. Chatbots powered by AI create a fun and interactive dialogue for an engaging customer experience.

Transitioning Into Mobile-First Marketing

Possibly one of the most important trends to consider for 2022 is keeping your website and online content optimised for use on tablets and smartphones. Responsive website design, mobile app development, carefully structured social media marketing strategies, and utilising accelerated mobile pages (AMPs) are all essential services for making sure your business information is mobile friendly and accessible.

Alternatives To Third Party Cookies

Privacy is in the spotlight, and customers are demanding more control over their data. Google plans to phase out support for third-party cookies. This means marketers will need to increase efforts into gathering first-party data through personalisation, Consumer Relations Management (CRM) tools and interactive content.

Multi-Channel Marketing

Connecting with your customers today requires multiple channels of interaction. A fully optimised digital marketing strategy uses all platforms. Think about using blogging, social media and email marketing, webinars and WhatsApp groups to create an immersive customer experience and create a loyal customer base.

An integrated approach should utilise as many platforms as possible while still staying true to your brand’s voice and identity.

Through the post-pandemic digital landscape and beyond, businesses need to adapt their online marketing strategy accordingly. The most efficient way is by outsourcing digital marketing services to agencies with proven track records when it comes to forecasting the latest trends and maximising return on investment,

Mad Cat Marketing is a digital marketing services agency that delivers real results for businesses throughout Australia and across the globe. Book your FREE 30-minute strategy session with one of our experts today!

There is one thing that has become glaringly important in the past year, and that is establishing a strong online presence. For any business, organisation or even government body, traditional marketing methods may not work effectively in certain situations such as a national health crisis. If people are confined to their homes, as they have been during the Covid-19 crisis, their window to the world is the internet, which millions of people can now access on their mobile phones. Digital marketing services can help your brand stand out with a noticeable online presence through various strategies, which we will discuss here in more detail.official nfl shop nba jersey customized wigs sale fantasy football trophy shopnfl new nike air max 2023 adidas ultra boost sale adidas running shoes nfl jerseys online nike air max 95 mens sex toys custom hockey jerseys nike air max for sale best sex toy nike men’s air jordan 1 mid stores

Visibility Across Multiple Channels

Once you’ve designed an eye-catching logo, your web design looks great, and you’ve taken some high-res pictures or invested in some stock images, it’s time to get it out there and let your brand become known to your community and the world. It would be hugely beneficial to find a digital marketing agency that does logo design and web design as well.

Paid For And Optimised

Good quality digital marketing services will give you a combination of paid social media advertising as well as Search Engine Optimisation to make sure your brand stays top of mind and appears higher up in searches. SEO articles are great for optimised content that not only grabs reader interest and builds loyalty but also bumps up your website for better user engagement and visibility.

Analytics And Insights

Digital marketing allows easy methods of tracking customer engagement by means of analytical tools, which cannot be done with traditional marketing. Use professional digital marketing services to give you regular feedback about how well your marketing is performing, or where the challenges lie and what can be done better to make your brand seen and known in the online sphere.

Let’s work together to get you the results that your brand deserves! For the best digital marketing agency in Hunter Valley, call Mad Cat Marketing at 0429 721 157 or email us here.

Finding it difficult to understand how to grow your business’ online presence? With all of the options available today in digital marketing, it is crucial to understand the various digital marketing services before you make any decisions.

Here we take a look at the differences between paid search and organic search and how you can make them work for you.

Paid Search

Paid search marketing goes by many different names in the marketing industry. Names such as search engine marketing (SEM), pay-per-click (PPC), and sponsored listings are all different ways to describe the process that is paid search marketing.

Effectively, paid search marketing allows your business to advertise within the top search engine results of a search engine (such as Google or Bing) that are marked as ‘ad’. Paid search can also happen on a partner site. There are a variety of options to create ads, including pay-per-click ads within Google Ads or Facebook Ads.

In order for your ad to appear first in search engine results, there are certain criteria that need to be met to increase your ad rank.

These factors include:

• The quality of your ad
• Ad extensions used
• Context of the user’s search, i.e. relevance
• The landing page experience

So why use paid search? Well, paid searches are often used because they:

• Produce quick results
• They are measurable, i.e. using Google Analytics
• They can be targeted to specific people and locations

Organic Search

Organic search refers to those searches which are unpaid. In other words, the user did not have to click on a paid ad to locate the product or website. Organic search is related to the relevance of the user’s search terms and your domain authority which indicates the position of your website in the organic listings of the search engine results.

In order to boost your organic search ranking, you would need to improve the effectiveness of your website’s search engine optimisation (SEO).

There are many factors that may help boost your overall SEO ranking, such as:

• Optimising your website for speed, mobile, ease of use etc.
• Optimising your website on the backend, i.e. optimising your copy, images, URL’s, title and descriptions.
• Creating more authoritative backlinks from high domain authority websites.

These digital marketing services have their own benefits but often work best when used together to target both organic and paid traffic.

Need help deciding on which digital marketing services suit your business? Contact us today for more information about our services.

The great pandemic of 2020 has made online stores even more relevant than they were. Before we were all confined to our homes, fewer shoppers were willing to wait for hours at a physical store on Black Friday. Modern-day consumers are spending more time online waiting on the Black Friday sales to go live.

Throughout this piece, we mention Cyber Monday in conjunction with Black Friday. Because these events are so near each other, marketing them together just makes sense.

Start building the anticipation of great savings now. Keep reading to discover our top Black Friday and Cyber Monday marketing ideas.

Send Out A Black Friday Email Blast

We recommend that you kick-off your marketing efforts with an email blast to your customer base a whole calendar month before your Black Friday sale. It will help if you get started now – before the influx of Black Friday marketing starts bombarding your customers.

Social media may be thriving right now, but email marketing is a tried and tested marketing strategy that can expand sales and customer base.

Nurture your audience with an email marketing plan that serves as a reminder every so often that your Black Friday sales are on the way. Top off your email marketing campaign with a “Last Chance” email and draw every last lead that you can from your marketing efforts leading up to the big day.

Here are a few tips to get your audience to open and interact with your blast:

• A catchy subject line
• Schedule emails to go off at peak times
• Add a “Save The Date” option that links to your website
• Create separate email campaigns for your existing and new customer base.

Post About Black Friday & Cyber Monday On Social Media

Boost your sales by posting about your Black Friday sales before, during and even after Black Friday or Cyber Monday. Not only should you post and engage with your audience about Black Friday, but you should also monitor what people are saying about the event.

This is how you can do market research into consumers and other businesses to track trends.

Here are some posting tips for your social media marketing efforts:

• Schedule your posts during peak active times
• Don’t ignore your audience – always engage
• Always include a call-to-action; instruct your audience on what to do next

Design A Black Friday Countdown On Your Website

Build suspense and remind anyone that is led to your website that Black Friday sales are just around the corner. The difference between having a countdown and no countdown could be the difference between saving your site for later and forgetting about your upcoming sales.

Buyers tend to be very indecisive. Majority of the time, purchasing decisions are journeys as they like to compare products with a competitor or two before committing to that purchase button. By merely including a countdown timer to your promotions, you can help your customers decide immediately and close that sale right there and then.

Launch A Referral Program Amidst Black Friday Promotions

Referrals or recommendations can be a vastly trusted form of advertising. This means that many people rely heavily on another’s opinions when it comes to purchasing decisions.

Studies show that referred buyers can be a great driver of brand loyalty, so a referral program couldn’t hurt as you will encourage your clients to take on some of the marketing efforts for you.

Get Your Black Friday Promotion Noticed With A Flash Sale

A flash sale is a short-timed promotion. It can be a way to get your audience excited and boost sales prior to the Black Friday and Cyber Monday events. A great idea would be to set the sale a few hours before the scheduled event or even a day or two before will work.

Here are our tips on how to make this strategy better:

• Advertise products that are not available during the flash sale with a mention that they will be on sale on Cyber Monday and Black Friday
• Be sure to place a limit on the number of items that go on sale – save some for your upcoming events
• Make sure that your promotion announcements stand out on your website. For example, you can announce the promos with a header bar

Every business hopes that their marketing efforts will achieve that much-needed boost on Black Friday and Cyber Monday sales. However, this can be tricky due to the influx of holiday marketing gimmicks. Don’t forget to start your Black Friday efforts now. Apply the marketing ideas outlined above for that extra push and amplify your Black Friday marketing results this year.

For an in-depth launch plan for your Black Friday marketing campaign, get in touch with Mad Cat Marketing. We specialise in SEO services, Facebook Advertising, Google Ads management and more.

Related tag: Digital Marketing Services

B2B businesses that utilise social media correctly can increase awareness, build brand loyalty and attract their ideal clients. If you are new to the social media game, there are certain steps that you can take to smooth your transition and better your business. Whether you are a complete newbie to the social world, or you have an established following to work with, these are steps that will ensure digital marketing success via social platforms.

1. Be Social

Put away the sales talk and talk to your audience; social media is where users go to enjoy themselves. The best analogy is imagining you’re at a dinner party. Talking about yourself will get you labelled as a bore and you won’t be engaged with as much as the other guests at the table. Try to be tactful and weave any business talk that you wish to share into the conversation.

2. Be Human

One of the biggest mistakes that businesses make on social media is not coming out from behind their brands and showing some personality. It’s easy to leave this point out of your digital marketing services but take it from us, you will be throwing away the chance to differentiate yourself from your competition.

3. Engage

Consistently and authentically communicating with your audience is the key to keeping your brand relevant while encouraging a loyal customer base. Rather than focusing on the quantity of followers you have, shift that attention to keeping the followers that you do have invested in you. Be sure to respond to any questions, complaints and reviews.

4. Commit

Something that many brands tend to do is come in hot with their social media strategy and then abandon it. This is not good for your reach and your profile can easily become a ghost town that is difficult to bring back to life. It is for this reason that you need to be sure that you are ready to embark on this social journey before you do. Before launching your social media efforts, carefully analyse each site and commit to staying engaged.

5. Use Appropriate Caution

Anything that you do on social media can spread like wildfire just like anything that is put on the internet. Because of this, it is important not to be indiscreet. First establish a social media policy for your company and be weary that legal action can result from inappropriate behaviour online.

These are the best steps that you can implement in your marketing campaign today but if you’d like your strategy to be fool proof, contact a professional agency like us to take on the task. If you’re ready to kick your social media game to up a notch, contact Mad Cat Marketing for successful digital marketing services.