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How Digital Marketing Services Can Build A Strong Online Presence

digital marketing services

There is one thing that has become glaringly important in the past year, and that is establishing a strong online presence. For any business, organisation or even government body, traditional marketing methods may not work effectively in certain situations such as a national health crisis. If people are confined to their homes, as they have been during the Covid-19 crisis, their window to the world is the internet, which millions of people can now access on their mobile phones. Digital marketing services can help your brand stand out with a noticeable online presence through various strategies, which we will discuss here in more detail.

Visibility Across Multiple Channels

Once you’ve designed an eye-catching logo, your web design looks great, and you’ve taken some high-res pictures or invested in some stock images, it’s time to get it out there and let your brand become known to your community and the world. It would be hugely beneficial to find a digital marketing agency that does logo design and web design as well.

Paid For And Optimised

Good quality digital marketing services will give you a combination of paid social media advertising as well as Search Engine Optimisation to make sure your brand stays top of mind and appears higher up in searches. SEO articles are great for optimised content that not only grabs reader interest and builds loyalty but also bumps up your website for better user engagement and visibility.

Analytics And Insights

Digital marketing allows easy methods of tracking customer engagement by means of analytical tools, which cannot be done with traditional marketing. Use professional digital marketing services to give you regular feedback about how well your marketing is performing, or where the challenges lie and what can be done better to make your brand seen and known in the online sphere.

Let’s work together to get you the results that your brand deserves! For the best digital marketing agency in Hunter Valley, call Mad Cat Marketing at 0429 721 157 or email us here.

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Paid Search Vs Organic Search: Discover Which Digital Marketing Services Suit You

Financial

Finding it difficult to understand how to grow your business’ online presence? With all of the options available today in digital marketing, it is crucial to understand the various digital marketing services before you make any decisions.

Here we take a look at the differences between paid search and organic search and how you can make them work for you.

Paid Search

Paid search marketing goes by many different names in the marketing industry. Names such as search engine marketing (SEM), pay-per-click (PPC), and sponsored listings are all different ways to describe the process that is paid search marketing.

Effectively, paid search marketing allows your business to advertise within the top search engine results of a search engine (such as Google or Bing) that are marked as ‘ad’. Paid search can also happen on a partner site. There are a variety of options to create ads, including pay-per-click ads within Google Ads or Facebook Ads.

In order for your ad to appear first in search engine results, there are certain criteria that need to be met to increase your ad rank.

These factors include:

  • The quality of your ad
  • Ad extensions used
  • Context of the user’s search, i.e. relevance
  • The landing page experience

So why use paid search? Well, paid searches are often used because they:

  • Produce quick results
  • They are measurable, i.e. using Google Analytics
  • They can be targeted to specific people and locations

Organic Search

Organic search refers to those searches which are unpaid. In other words, the user did not have to click on a paid ad to locate the product or website. Organic search is related to the relevance of the user’s search terms and your domain authority which indicates the position of your website in the organic listings of the search engine results.

In order to boost your organic search ranking, you would need to improve the effectiveness of your website’s search engine optimisation (SEO).

There are many factors that may help boost your overall SEO ranking, such as:

  • Optimising your website for speed, mobile, ease of use etc.
  • Optimising your website on the backend, i.e. optimising your copy, images, URL’s, title and descriptions.
  • Creating more authoritative backlinks from high domain authority websites.

These digital marketing services have their own benefits but often work best when used together to target both organic and paid traffic.

Need help deciding on which digital marketing services suit your business? Contact us today for more information about our services.

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How To Decide Which Digital Marketing Services To Invest In

Digital Marketing Services

Most companies have a limited marketing budget, which means they need to pick and choose the digital marketing services they will invest in. While the ultimate choice would be to use a combination of content marketing, Google ads, social media marketing and email marketing, the truth is that most businesses simply can’t afford to use all of them, so how do you decide?

1. Do Research Into Digital Marketing Services 

When it comes to digital marketing, knowledge is power. Ensure that you’re informed about the different services out there and what they aim to offer businesses. Do these services align with your goals? 

After your research, try narrowing down the services to 3 or 4 that you can test out.

Stacked Marketer is a great source for digital marketing news.

2. What Are Your Competitors Doing 

Often digital marketing services are quite industry-specific, and what works for one industry doesn’t necessarily work for another. Getting an idea of what digital marketing services your competitors are investing in may point you in the right direction.

3. Rotate Digital Marketing Services 

There is one way that you could get a clear idea about which digital marketing services work most effectively with your brand, and which don’t. 

Some services, such as SEO, you may need to give at least three months to start seeing results. In fact, services such as SEO take a while to start showing results, and it’s best if these are done continuously.

Things like email marketing campaigns, content marketing and Google Ads are better to be done in rotation in order to get an idea of which will work best. It’s crucial that you track and study the results after each rotation is complete.

4. Speak to The Professionals 

A professional digital marketing team will assess your current marketing needs and goals accurately and advise as to which digital marketing services you should invest in based on their assessment and your budget. They may also be able to offer you a package discount if you make use of two or more of their digital marketing services. 

Going with a professional digital marketing agency will save you both money and time in the long run, and you can rest assure that your digital marketing campaigns are in good hands. 

Looking for a comprehensive range of digital marketing services in Australia? Get in touch with Mad Cat Marketing today!

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Black Friday Marketing Ideas

Black-Friday-Marketing-Ideas

The great pandemic of 2020 has made online stores even more relevant than they were. Before we were all confined to our homes, fewer shoppers were willing to wait for hours at a physical store on Black Friday. Modern-day consumers are spending more time online waiting on the Black Friday sales to go live.

Throughout this piece, we mention Cyber Monday in conjunction with Black Friday. Because these events are so near each other, marketing them together just makes sense.

Start building the anticipation of great savings now. Keep reading to discover our top Black Friday and Cyber Monday marketing ideas.

Send Out A Black Friday Email Blast

We recommend that you kick-off your marketing efforts with an email blast to your customer base a whole calendar month before your Black Friday sale. It will help if you get started now – before the influx of Black Friday marketing starts bombarding your customers.

Social media may be thriving right now, but email marketing is a tried and tested marketing strategy that can expand sales and customer base.

Nurture your audience with an email marketing plan that serves as a reminder every so often that your Black Friday sales are on the way. Top off your email marketing campaign with a “Last Chance” email and draw every last lead that you can from your marketing efforts leading up to the big day.

Here are a few tips to get your audience to open and interact with your blast:

  • A catchy subject line
  • Schedule emails to go off at peak times
  • Add a “Save The Date” option that links to your website
  • Create separate email campaigns for your existing and new customer base.

Post About Black Friday & Cyber Monday On Social Media

Boost your sales by posting about your Black Friday sales before, during and even after Black Friday or Cyber Monday. Not only should you post and engage with your audience about Black Friday, but you should also monitor what people are saying about the event.

This is how you can do market research into consumers and other businesses to track trends.

Here are some posting tips for your social media marketing efforts:

  • Schedule your posts during peak active times
  • Don’t ignore your audience – always engage
  • Always include a call-to-action; instruct your audience on what to do next

Design A Black Friday Countdown On Your Website

Build suspense and remind anyone that is led to your website that Black Friday sales are just around the corner. The difference between having a countdown and no countdown could be the difference between saving your site for later and forgetting about your upcoming sales.

Buyers tend to be very indecisive. Majority of the time, purchasing decisions are journeys as they like to compare products with a competitor or two before committing to that purchase button. By merely including a countdown timer to your promotions, you can help your customers decide immediately and close that sale right there and then.

Launch A Referral Program Amidst Black Friday Promotions

Referrals or recommendations can be a vastly trusted form of advertising. This means that many people rely heavily on another’s opinions when it comes to purchasing decisions.

Studies show that referred buyers can be a great driver of brand loyalty, so a referral program couldn’t hurt as you will encourage your clients to take on some of the marketing efforts for you.

Get Your Black Friday Promotion Noticed With A Flash Sale

A flash sale is a short-timed promotion. It can be a way to get your audience excited and boost sales prior to the Black Friday and Cyber Monday events. A great idea would be to set the sale a few hours before the scheduled event or even a day or two before will work.

Here are our tips on how to make this strategy better:

  • Advertise products that are not available during the flash sale with a mention that they will be on sale on Cyber Monday and Black Friday
  • Be sure to place a limit on the number of items that go on sale – save some for your upcoming events
  • Make sure that your promotion announcements stand out on your website. For example, you can announce the promos with a header bar

Every business hopes that their marketing efforts will achieve that much-needed boost on Black Friday and Cyber Monday sales. However, this can be tricky due to the influx of holiday marketing gimmicks. Don’t forget to start your Black Friday efforts now. Apply the marketing ideas outlined above for that extra push and amplify your Black Friday marketing results this year.

For an in-depth launch plan for your Black Friday marketing campaign, get in touch with Mad Cat Marketing. We specialise in SEO services, Facebook Advertising, Google Ads management and more.

Related tag: Digital Marketing Services

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The Right Steps Of Digital Marketing Services For B2B Social Media Marketing Success

Marvin Meyer

B2B businesses that utilise social media correctly can increase awareness, build brand loyalty and attract their ideal clients. If you are new to the social media game, there are certain steps that you can take to smooth your transition and better your business. Whether you are a complete newbie to the social world, or you have an established following to work with, these are steps that will ensure digital marketing success via social platforms.

  1. Be Social

Put away the sales talk and talk to your audience; social media is where users go to enjoy themselves. The best analogy is imagining you’re at a dinner party. Talking about yourself will get you labelled as a bore and you won’t be engaged with as much as the other guests at the table. Try to be tactful and weave any business talk that you wish to share into the conversation.

  1. Be Human

One of the biggest mistakes that businesses make on social media is not coming out from behind their brands and showing some personality. It’s easy to leave this point out of your digital marketing services but take it from us, you will be throwing away the chance to differentiate yourself from your competition.

  1. Engage

Consistently and authentically communicating with your audience is the key to keeping your brand relevant while encouraging a loyal customer base. Rather than focusing on the quantity of followers you have, shift that attention to keeping the followers that you do have invested in you. Be sure to respond to any questions, complaints and reviews.

  1. Commit

Something that many brands tend to do is come in hot with their social media strategy and then abandon it. This is not good for your reach and your profile can easily become a ghost town that is difficult to bring back to life. It is for this reason that you need to be sure that you are ready to embark on this social journey before you do. Before launching your social media efforts, carefully analyse each site and commit to staying engaged.

  1. Use Appropriate Caution

Anything that you do on social media can spread like wildfire just like anything that is put on the internet. Because of this, it is important not to be indiscreet. First establish a social media policy for your company and be weary that legal action can result from inappropriate behaviour online.

These are the best steps that you can implement in your marketing campaign today but if you’d like your strategy to be fool proof, contact a professional agency like us to take on the task. If you’re ready to kick your social media game to up a notch, contact Mad Cat Marketing for successful digital marketing services.