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Upcoming Web Design Trends For Businesses Worldwide In 2022

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Due to technological advancements, there has been an increase in complexity in websites over the past several years. Still, businesses must adapt to cultural phenomena, smartphones continue to grow more powerful, and online privacy and security have become top-of-mind for many jersey shop cheap lace front wigs sex toy store lesbian sex toys nike air max 270 custom jerseys near me cheapest jordan 1 baseball jerseys custom nfl jersey shop football jerseys nike air jordan low wig sales custom soccer jerseys wig shop best sex toy for men

Clear, transparent and simple websites are set to achieve the most success in the market in 2022. Below we explore the year’s hottest trends in web design for businesses based in Newcastle and worldwide to keep their eye on.

1: Reduce The Noise

The current trend favours a minimalist aesthetic, so you’ll want to avoid using too many features that compete for an audience’s attention. A web page overloaded with animations, textures, colours and typography is challenging to navigate.

Instead of introducing extra features, enhance your design by identifying an integral focus and emphasising it. With less text and more visuals, 2022 will be all about a more minimalist approach to communication. Instead of cramming everything onto one page, page design moves toward lighter, more exploratory experiences.

2: Ramp Up Security Measures

Websites that lack SSL certificates perform poorly in Google searches. When users visit a website and do not see a lock sign or the HTTPS protocol, they get alarmed. Receiving those anxiety-inducing pop-up warnings about possible threats deters viewers from continuing to navigate. Therefore, SSL certificates are a required security safeguard for all types of web pages.

Ascertain that the backup data for your website adheres to ISO 27018 standards. Data stored in the cloud is not impenetrable to hackers. ISO 27018 is a collection of methodologies and procedures for ensuring the security of user data.

Whether your site processes payments via credit or debit cards, online payments or PayPal, you want to work with a reputable source. Utilise service-level APIs, and offer several payment methods for users to feel more reliant on the fact that their payments will go through securely and their info is protected.

3: Foster An Inclusive Space

“Inclusivity” is a political phrase that gets tossed about too readily. But at its foundation, it’s a philosophy that every designer should embrace: make every attempt to be inclusive where inclusion was previously lacking. Moreover, it’s a concept that’s far from strange in today’s highly individualised global market.

It’s essential to incorporate inclusive design into most aspects of the design process, from strategic considerations regarding the website’s target audience to tone of voice and personalisation.

The common concept is that your website should be designed in such a way that everyone who wants to may not only access but also connect and relate to the information you’re presenting, from media to language to alt text.

4: Cultivate An Interactive Space

When it comes to user experience, many believe that empowering users to make their own choices regarding how they view and interact with the site is the best way to maintain engagement. The idea of allowing users to do more than just scroll up and down the page is being implemented among some of the most popular websites nowadays, allowing the audience to customise many aspects of the design interface.

Take advantage of an interactive interface that displays on the loading screen, giving users options such as picking day/night modes, backdrop colours or themes, scroll-triggered animations and interactive questionnaires.

5: Keep Looking Forward

Of course, this list is not an exclusive one. We have an entire year ahead of us, and the digital market is constantly evolving. As a weary world enters a new era post-pandemic, one trend we are seeing many businesses adopt in their online presence is to spread a message of hope and positivity. Keep your chin up, keep looking forward, and share your optimism and success with your audience.

Your website may well be the first impression prospective customers get of your business. Today’s most successful and on-trend websites are clean, simple, secure, inclusive, interactive and (this goes without saying) mobile-friendly, and a must-have if you want customers to (quickly and easily) find you.

Mad Cat Marketing’s scope of service includes web design in Newcastle. We are an Australia based digital marketing agency that provides extensive digital marketing services worldwide. Get in touch today.

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How eCommerce Web Design will Compete With The Resurgence Of Brick And Mortar Shopping

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Businesses in 2021 were focused on responding to the continual upward trend of eCommerce expansion and dealing with the reopening of physical spaces. Last year was all about digital transformation; 2022 will be about innovation, differentiation and consumer expectations.custom bowling jerseys nike air max women nike air max 270 adidas yeezy slide stores custom baseball jersey sex toys online adidas yeezy foam runner mens nfl jerseys cheap adidas yeezy boost 700 nfl jerseys nike air jordan black and white nike air jordan womens high top san francisco 49ers jersey chicago bears nfl kansas city chiefs 

Competition in the physical retail sector is fierce, yet consumers are looking for more choice and convenience. Keeping up with the newest eCommerce trends is necessary since customer behaviour continuously changes. As a result of this shift, product launches are no longer limited to a physical sphere.

Below we explore the top eCommerce web design trends that show that online shopping stands in a league of its own.

Meet The Customer Where They Are With Social Commerce

The first competitive advantage eCommerce platforms have against physical stores is the ability to meet the consumer where they are. Businesses who wish to appeal to the younger generations should be aware that, according to a recent poll, 55.5 %of customers aged 18-24 and 48.7 % of consumers aged 25-34 indicated that they had completed at least one purchase on social media in 2021. If you haven’t begun selling on social media yet, chances are your competitors have or are intending to.

Furthermore, with the influencer market expanding, the obvious next step is for social platforms to facilitate influencers and businesses in selling to consumers. If someone can complete an online purchase via social media by clicking on a product tag in under a minute, why compel them to check out anywhere else.

Provide An Immersive Shopping Experience With Cutting Edge Technologies

One way to compete with brick and mortar shopping is to offer an immersive shopping experience. Some of the most accessible technology available today can do just that.

Online shopping has evolved into a whole new entity in the last few years, spurring the adoption of cutting-edge technology like augmented reality, virtual reality, and 360-degree videos, allowing customers to experience products in a digitised online shopping platform before purchasing. 

What matters most is how you can make your consumers’ shopping experience more enjoyable and engaging and provide them additional reasons to spend time, return and remain on your website.

Lasting customer loyalty begins with engagement. The use of cutting-edge technological implementations that are unique and relevant to your industry is a sure-fire way to get started.

Offer Around The Clock Service With Artificial Intelligence

Another way eCommerce businesses have a competitive advantage is that the online digital marketing space doesn’t have set trading hours; you’re available 24/7. This is why eCommerce companies are increasingly relying on artificial intelligence (AI) and machine learning (ML) to provide customers with more tailored shopping experiences, including personalised product suggestions and predictive search results.

From the time a consumer first logs in until they complete their purchase, chatbots help them through the whole process, answering questions and concerns in real-time, around the clock. And where they can’t assist, they provide just enough engagement to build trust and keep a prospective customer from continuing their search elsewhere.

Demand forecasting and individualised shopping experiences may both benefit from more powerful AI.

In Conclusion

With the end of the pandemic in sight, people are once again venturing outdoors  ‒ back to work, back to in-person learning and back into brick and mortar shopping malls. But after completing a holiday season or two by shopping partially or even entirely online, away from the crowds and queues, consumers are not about to turn their backs on eCommerce. Web design can offer highly competitive nuances that businesses only operating in the physical sphere can’t. 

Although trading in both the physical and digital landscape holds significant benefits, we are fast seeing them meld into something collaborative and symbiotic.

Regardless of how many products you offer, Mad Cat Marketing can help you create the optimal online store and meet your specific eCommerce web design requirements.

Our professional and talented website development team is experienced in all of the leading eCommerce service providers. We understand that offering a responsive and well-designed online purchasing platform for your customers is the way forward. Contact us today.