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How To Ensure Your Website Design Meets Global Standards

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So you need to hire someone for web design in Newcastle, but you know nothing about it. After all, that’s why you’re looking to hire professionals who can do it for you. Professionals, however, will often be obliged to do exactly what the client wants – even when the client’s demands might result in a subpar product because the client is not a web design expert.

If you want to make sure that you don’t end up as one of those clients who unintentionally undermines the design through lack of knowledge, it’s a good idea to get yourself acquainted with some key web design best practices.

The more you know, the more in line with global web design standards your instructions will be, and the better end-product you will likely get!

The Don’ts

Conventions are in place for a reason – because they work. Don’t mess with them too much!

These common-place design traditions have been tried and tested many times over and have been proven to be reliable. Website visitors know these conventions well and are familiar with them, thereby making their navigation experience feel like second nature. Bucking conventions unnecessarily can result in a frustrating experience for visitors to your site.

Speaking of frustrating website experiences, nothing is worse than a slow website. People will likely leave if it takes more than a few seconds for a page to load. Therefore, if you have to compromise on something, don’t let it be your website’s speed.

A good web designer will find a way to make images and videos load fast through techniques such as compression, caching and embedded links, among others.

When it comes to pictures, fonts and colours, don’t overdo it because clutter will overwhelm visitors and drive them away. Use these aesthetic tools sparingly to maximise their impact. In any case, search engines are more interested in text than pretty colours, fonts or images, so rather focus on that.

On that note, don’t make your webpage copy overly long. Anyone who sees an endless paragraph of text is likely to be put off. Keep it as short and punchy as possible!

The Dos

Do make sure that your website is mobile-friendly. Statistics show that most visitors to your website will be using mobile devices, so you need to ensure that your website is mobile optimised.

Do make sure that your webpage copy has correct spelling, grammar and punctuation. Nothing screams unprofessional like poorly edited copy. On that note, do strive to make your website visually appealing.

Although you should respect conventions, do strive to be innovative, creative and unique at the same time. You want to stand out if possible, so try to use conventions in an unconventional way while retaining ease of navigation.

To make sure you get great web design in Newcastle that meets global best practice standards, contact Mad Cat Marketing now!

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Everything A Startup’s Web Design Needs To Have

Everything A Startup's Web Design

In a digital world, websites, and their design have never been more crucial. As a startup business, web design needs to be a priority as your website is a catalyst to building and supporting your brand, marketing your offerings, nurturing a growing reputation, and promoting your business values.

Additionally, your website needs to be able to drive and increase traffic and support your way to the top of search engine results pages. Hiring a professional web designer in Newcastle is a sure way of ending up with a well functioning, well performing website.

Everything A Web Design Needs To Have

Priorities Adaptive Content

There are so many different ways and methods that internet users access websites from different devices, and through different data methods. As a startup, you need to make sure that your website is compatible with those devices. This is where web design and an expert web designer come in. They are able to develop a site that’s compatible just about any screen size and adopt a responsive design for your site.

Having a responsive web design means that your web pages are able to perform well on different devices and screens regardless of traffic. So take the mobile-first approach!

K. I. S. S: Keep It Simple, Stupid

With every web design, keeping things simple is the best approach to achieving your business goals and objectives. This approach is also a cost-effective alternative particularly for a startup.

A simple web design for your business in Newcastle can create a lasting impression in the minds of visitors. This is because your site will be clear and go straight to the point of what your target audience is looking for. What’s more, these sites can be daring and flexible when developed by someone with key insights into how your website can be compelling and increase conversions.

Have A Solid Design Strategy

By all means, don’t let your enthusiasm and drive oversight you. When it comes to website design, strategic designing and planning are essential.

Before you go in guns blazing, make sure you have a consultation with your web designer in Newcastle about coming up with a web design strategy. Doing so will help avoid having to return to the drawing board and correcting errors that could have been avoided. Make sure that you have clearly defined features of your site.

Make sure that everything is also well-structured so that visitors know where to go and find what they need as easily as possible. From menu links, banners, call-to-actions, visual and content, everything needs to be seamless.

In everything, make sure your web design thinks ahead. Put yourself in the shoes, or perhaps fingers and thumbs, eyes and minds of your potential visitors and customers. Think about how you’d like to experience a website before creating one.

At Mad Cat Marketing, we strive to create websites based on research and insights gathered from our years of experience and professional development. Our web design services in Newcastle are like no other. Speak to us today about your needs.

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Digital Marketing Trends for 2021 You Should Know For Your Web Design

Digital Marketing Forecasts

The digital landscape is ever evolving, bringing new innovations but also creating a continuous need for brands to keep up with trends or face being left behind. With 2021 looming, we’ve scouted for some of the up-and-coming digital marketing services trends that will soon become essential parts of an effective marketing strategy.

Be sure to keep these in mind as you plan your web design for the upcoming year and what you should discuss with digital marketing specialists to keep you at the front of the pack.

Communicate And Market Through Messaging

While we used to rely heavily on e-mail marketing to reach customers, there’s been a surge in brands using direct messaging apps like Facebook Messenger to communicate more quickly and effectively with customers. The core goal is to be within immediate reach in the places where your customers are already spending their time and securing their interest through speedy feedback. Directly messaging via WhatsApp is also becoming a very popular trend, with integration from your website and social platforms directly to a WhatsApp number is possible.

Chatbots And Messaging Automation

You’ll surely have seen these features on many websites and social platforms by now: a direct chat messaging box where you can contact the brand quickly and easily. This process has now been optimised with the introduction of chatbots that automatically reply to messages and thereby reduce response time and manual effort for brand custodians. As you know, feedback and swift communication are key for any business. If you’re equipped with this technology, you won’t have to worry about missing calls or leads.

Content

Content has always been crucial to any brand’s digital presence, be it in the form of blogs, videos, social media updates or any other form of consumable digital media. Everyone caught on to this, years ago, and as a result, producing content that is of a high standard of quality, relevance, and relatability is more important than ever. You’ll need to keep a captive audience’s attention, which is why strategically developed and curated content is crucial.

Smarter, More Intuitive AI

AI has become an integral part of our daily lives and is an extremely rapidly progressing sector. Expect to see a lot more automation being available for your digital marketing, including Google’s AI that continuously tracks trends and advises you on how to improve your online marketing to improve your competitive edge and ROI.

Are you ready for the new phase of digital marketing? Contacting a digital expert to assist you with keeping your brand, website and digital strategies up to standard is crucial if you value your business.

If you’re looking for professional e-commerce web design, Newcastle customers trust us here at Mad Cat Marketing for all of their marketing, web design, SEO and other digital needs. Contact us today to find out how we can help you.